(New York City, NY) – This month, Peroni Nastro Azzurro – the world’s No. 1 premium Italian beer – is proud to celebrate 50 years of passion, craftsmanship and contemporary Italian style. Since 1963, Peroni Nastro Azzurro has applied Italian style to the world of beer, using the finest ingredients to yield a crisp and refreshing lager with an unmistakable character. Staying true to Italian tradition, Peroni will celebrate this exciting milestone by giving a gift – a limited edition 50th Anniversary glass – U.S. legal drinking age consumers can redeem by signing up on www.PeroniItaly.com starting from November 1 through January 31, 2014. Glassware is available only while supplies last and includes shipping/handling costs.
Peroni Nastro Azzurro will also debut a limited edition package design in honor of its 50th Anniversary, featuring the beer’s iconic symbol: the Blue Ribbon. The brand’s name, Nastro Azzurro, comes from the Italian words for “Blue Ribbon” – the name of the prize given to the ship that crossed the Atlantic in the shortest time. The beer was given this name in honor of the SS Rex, the only Italian ship to have received the award, as a symbol of the beer’s premium quality and distinction.
“When it comes to passion for life and effortless style, nobody does it better than the Italians,” said Ryan Verschoor, U.S. brand director of Peroni Nastro Azzurro. “Peroni is proud to celebrate 50 years of ‘Italian Style’ and 50 years of bringing the world’s No. 1 premium Italian lager to stylish beer drinkers around the globe.”
Over the last 50 years, Peroni Nastro Azzurro has stayed true to its core values of rich Italian heritage, exceptional quality and superior taste, aligning with some of the world’s most respected innovators across fashion and culture around the globe. Most recently, Peroni Nastro Azzurro presented the Second Annual MADE for Peroni Young Designer Awards at New York Fashion Week. As part of this initiative, Peroni will fund the production of the winner’s first collection, which will debut at Fashion Week in February 2014. The brand’s ongoing partnership with style icons and trendsetters, including acclaimed fashion designer Antonio Berardi, continue to set Peroni apart as more than a premium beer brand, but as a style brand in its own right.
Peroni Nastro Azzuro will enter its next 50 years with a continued commitment to producing a beer of the highest quality with a touch of Italian style. As one of Italy’s leading style brands, Peroni Nastro Azzurro will continue its long-standing tradition of supporting the world’s most prominent and up-and-coming artists across fashion, art and culture.
About Peroni Nastro Azzurro
Peroni Nastro Azzurro – Italy’s No. 1 premium beer – is a crisp, refreshing lager that exudes Italian style. Created in 1963 in Italy, Peroni Nastro Azzurro launched in the United States in 2005, and today is enjoyed across six continents. The iconic Italian lager has won over tastemakers and trendsetters looking for a crisp, clean beer that complements their style. The brand’s history, taste, design and partnerships with well-known Italian chefs, designers and exclusive fashion events reinforce the beer’s stylish Italian heritage. For more information, please visit www.peroniitaly.com.
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, Coors Light and Miller Lite, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. The company offers a variety of leading craft and import brands, including Blue Moon and Leinenkugel’s, through its Tenth and Blake division. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc., and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.