Samuel Adams Cold Snap arrives as company’s newest spring seasonal

Samuel Adams Cold Snap White Ale label

(Boston, MA) – The Boston Beer Company’s Samuel Adams Cold Snap White Ale started hitting some markets last week as the company’s new spring seasonal. The beer replaces last year’s Alpine Spring.

Alpine Spring’s predecessor was Noble Pils and the spring seasonal before that was simply “White Ale.” We received approximately 70 comments on a blog post at the start of 2010 announcing that White Ale would be replaced with the vast majority disappointed to see it go. Five years later, a White Ale is back in the spring slot.

A “cold snap” is known as “a sudden and short period of cold weather” per The Free Dictionary.

Learn more below via Samuel Adams’ Fact Sheet…

– Samuel Adams’ new spring seasonal beer, Samuel Adams Cold Snap, is a crisp, refreshing Belgian‐style white ale with a
combination of hazy golden wheat and a lively blend of exotic fruits and spring spices.

– Created to capture that transition from winter’s hearty brews to the lighter beers of summer, Cold Snap is perfect for the early days of spring. This white ale offers a sign of warmer days with its blend of crisp wheat, bright fruit flavors and the subtle snap of spices like fresh ground coriander and hibiscus.

– Cold Snap is bright and fresh, with notes ranging from the subtle fruit sweetness of orange peel and plum to the distinct, peppery bite of fresh ground coriander. Pale and wheat malts give this unfiltered brew its hazy golden appearance and crisp, smooth finish.

– Belgian white ales have historically used a wide range of spices, most commonly orange and coriander, as brewers looked to the spice trade for ingredients before the advent of hops. For Samuel Adams’ new spring beer, the brewers used an exotic blend of fruits, flowers, and spices from around the world to create just the right balance of flavor and character. This blend of spices adds depth to the smooth wheat and subtle hop character of the Hallertau Mittelfrueh hops.

– At 5.3% ABV, Samuel Adams Cold Snap is a medium‐bodied ale with a complex floral and spicy aroma and character.

– Food pairings: The crisp wheat and citrus notes of Cold Snap complement lighter dishes like sushi and smoked salmon
without overpowering them. The wheat and smooth maltiness also help tame the heat of bolder cuisines like Indian and Thai
while the beer’s spices complement the warmth and earthiness of these dishes. The brew’s spiciness also compliments desserts like spiced cake or a fruit tart.

– Samuel Adams Cold Snap will be available nationwide from January through mid‐March in six‐packs for a suggested retail price of $7.99‐$9.99, 12‐packs (bottles and cans) for a suggested retail price of $14.99‐$17.99 and on draft. It is also available as part of the Samuel Adams Spring Brews Variety 12‐Pack for a suggested retail price of $14.99‐$17.99. (All prices vary by market.)

Leave a Reply