Corona Light

Constellation eyes bigger slice of draft business, makes case for Corona versus Craft

Discussing competition from craft beers, Robert Ryder, Constellation CFO, said it was “a little confusing in the beer aisle these days” but insisted both Corona Extra and the firm’s other brands deserved more shelf space. “Corona Extra…turns much better than craft beers, it also grows like craft beers, right? Another reason to give it more space. And it has a higher ring and more profitability to the retailer like craft beers.”

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