Figueroa Mountain Bieré de Ménage arrives exclusively at Whole Foods Market

Figueroa Mountain Bieré de MénagePress Release: 

Collaboration with Margerum Wine Co., Bieré de Ménage, Debuts in Whole Foods Markets Across Southern California Memorial Day Weekend

(Buellton, CA) — They say it takes a lot of beer to make great wine, and there is an abundance of both in the Santa Ynez Valley. So what happens when you combine the two? That is the question that Figueroa Mountain Brewing Co. President, Jaime Dietenhofer, and Brewmaster AJ Stoll asked themselves a year ago. After experimenting with creating beer-wine hybrids such as Magpie Porter with Petit Sirah, they were ready to take the next step.

The collaboration came about after a conversation between Figueroa Mountain Brewing Co. and Marina Nicoletti, Specialty Beer Purchaser for Whole Foods Market. “Marina approached us with the concept of creating a collaborative beer with Figueroa Mountain Brewing and a local winery. We loved the idea and knew the perfect partner that was literally hundreds of feet away from our main office, Margerum Wine Co.,” explained Dietenhofer.

It was only natural for Fig Mtn Brew and Margerum Wine Company to team up for this beer-wine blend. The winery has been working with Whole Foods on their “One Wine” program since 2010 and maintains a close relationship with the neighboring brewery. “Having Figueroa Mountain Brewing Company 163 steps from our door is a lifesaver, especially during harvest when a cold brew is so refreshing after a long day,” says Margerum Wine Company winemaker Jason Barrette.

Together with the winemakers from Margerum Wine Company, a team from Figueroa Mountain Brewing Company and Whole Foods Market created a unique Belgian-style beer blended with wine called Bieré de Ménage. This is the first of Fig Mtn Brew’s Liquamentum series which will become its own brand later this spring featuring unique concoctions such as beer-wine hybrids.

For this farmhouse ale, Brewmaster AJ Stoll brewed a pale, dry, spicy French-style table beer and then barreled it down in oak barrels with Margerum’s tropical, floral, bright Sauvignon Blanc from the Happy Canyon of Santa Barbara AVA. “We brewed a farmhouse-style beer from pale malt and imported Euro “noble” hops, or varieties known for very soft, very clean meadowy hop characters. Then we fermented it with a Saison yeast to give it a noticeable spicy, fruity note – the focus of this beer – and left the beer very dry,” explains Brewmaster AJ Stoll. “The finished beer was cold-conditioned for a time before we did the blending trials with Whole Foods – mixing and matching percentages of the beer with various Sauvignon Blanc samples from Margerum Wine Company for their floral, tropical fruitiness and acidity. We then blended the final percentages into the beer and barreled it down into neutral oak barrels where it will barrel condition for another few months to integrate the wine and beer, soften the edges and develop flavors and aromas. Latent wine yeast in the barrel may re-ferment the residual sugars in the already dry beer, drying it further and enhancing the wine character.”

Figueroa Mountain Brewing Co. will be celebrating the release of Bieré de Ménage during a special event on Thursday, May 15 in their Santa Barbara Taproom (137 Anacapa St., Suite F) and Friday, May 16, 2014 in their Buellton Taproom (45 Industrial Way) beginning at 5pm. The public is invited to try this special beer and meet the brewers and winemakers who contributed to the unique blend. A limited number of bottles and beer on tap will be available in the taprooms. This release party will coincide with the release of the very popular, Lizard’s Mouth Imperial IPA. Beer and wine lovers can purchase Bieré de Ménage at their local Southern California Whole Foods Market starting Memorial Day weekend. For more information please visit for details.

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  1. Pingback: Bière de Ménage Release Party – For Beer and Wine Lovers Only | Charlene Ross

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