(Seattle, WA) – Redhook Brewery announced today they have created a beer especially for loud and proud Seattle sports fans to enjoy from tailgate to kickoff to post-win celebration. False Start Session IPA will be available beginning July 28, with a special preview on July 20, 2014, at the Richard Sherman Celebrity Softball Game at Safeco Field.
“We’re so pumped to work with Joe Tafoya to create a beer especially for Seattle fans,” said Liana Duvall, Redhook Brewery marketing manager. “We wanted to give fans something they can enjoy throughout game day and we hope diehard Seattle fans will really embrace this new Redhook addition—it’s really all about them.”
False Start Session IPA was created with assistance from former Seahawks defensive end Joe Tafoya, who is also the mastermind behind two record-breaking cheers by Seahawks fans at CenturyLink Field as recorded by officials from Guinness World Records.
“With deep roots in Seattle and a long history of brewing the very best craft beers, Redhook Brewery is the perfect partner to launch a beer for Seattle sports fans. The best fans deserve the best beer,” said Tafoya.
Redhook created this dry-hopped, crushable IPA with a bold aroma and, at only 4.0 percent ABV, it finishes crisp and refreshing. The False Start tap handle features an air horn, a shout out to sports fans who bring the noise.
False Start Session IPA will be available on draught in Washington only. ABV 4.0 percent, IBU 50.
Redhook was born out of the energy and spirit of the early 80s in the heart of Seattle. While the term didn’t exist at the time, Redhook became one of America’s first “craft” breweries. From a modest start in a former transmission shop in the Seattle neighborhood of Ballard, to the current breweries in Woodinville, Wash., and Portsmouth, NH, Redhook has become one of America’s most recognized craft breweries. While Redhook has “grown up” over the past 30 years, one thing has never changed—Redhook is still brewing great beers like ESB, Long Hammer IPA and Audible Ale. Most importantly, Redhook has fun doing it. Redhook beers are available on draught and in bottles around the country. For more information, visit www.redhook.com.
Twitter and Instagram: @Redhook_Brewery