(Comstock, MI) – Bell’s Brewery will roll out a brand new beer in April. It is the first new addition to its year-round lineup since 2010.
A hop-forward session Pale Ale brewed with oats, Oatsmobile Ale (4.3% ABV) will be available on draught and in 12 oz. bottles, packaged in six-packs across Bell’s distribution footprint.
Oatsmobile is dry-hopped with a blend of classic and modern Pacific Northwest hops, including Mosaic, Citra and Amarillo, for a pungent blend of stone fruit and tropical aromas.
“This beer is unique. Aromatics may drive it, but the signature ingredient – oats – are what really makes this beer stand apart and also where the name comes from. It’s approachable and intriguing with a fun personality,” said Bell’s Vice President, Laura Bell.
“The use of malted oats help give it a body that you don’t see in most other session Pale Ales. Once we tweaked the recipe to combine the body from the oats with those powerful hop aromas, we thought it would make a great addition to our year-round portfolio,” she said.
This 100% all-malt Pale Ale was first brewed in 2013 to explore the use of oats in a Pale Ale at Bell’s original brewery in downtown Kalamazoo. Initially Oat Ale, it was renamed Boiling Pot Pale Ale when it was released as a limited specialty draught option in select markets.
Oatsmobile launch events and additional details will be shared at bellsbeer.com and on Bell’s social media as it becomes available.
ABOUT BELL’S BREWERY, INC.
Bell’s Brewery, Inc. began in 1985 with a quest for better beer and a 15 gallon soup kettle. Since then, we’ve grown into a regional craft brewery that employs more than 450 people over a 23 state area, in addition to Puerto Rico and Washington DC. The dedication to brewing flavorful, unfiltered, quality craft beers that started in 1985 is still with us today. We currently brew over 20 beers for distribution as well as many other small batch beers that are served at our pub in Kalamazoo, the Eccentric Cafe. Our ongoing goal is to brew thoughtfully, creatively and artistically. 100% family-owned and independent, we strive to bring an authentic and pleasant experience to all of our customers through our unique ales and beers. For more information, please visit bellsbeer.com.
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