Sponsored Press Release:
(Lake Forest, CA) – The Rare Beer Club® is collaborating with Jolly Pumpkin Artisan Ales, located in Dexter, Mich., to create a Flanders-style red ale brewed exclusively for members of the club. The project will commemorate Rosie, a recently deceased 19-year-old orange Maine Coon cat owned by Kris Calef, owner of The Rare Beer Club.
“We’re 22 years into this business, and Rosie was with me for most of it, so it only seemed fitting to celebrate his life with an exclusive beer,” said Calef. “ I’ve got a bottle of Jolly Pumpkin’s La Roja on my desk because the artwork features this wild, swashbuckling red pirate cat, which always reminded me of him. It seemed like a no-brainer to reach out to Ron and see if he had any interest. Lucky for me, he had owned a coon himself at one point!”
The beer will be featured in the club’s July 2016 shipment and will be named exclusively by the public. Rare Beer Club members and non-members can submit names for the beer on the official contest page.
The beer will be based on La Roja, an amber ale brewed in the Flanders tradition, which offers earthy caramel, spice, and sour fruit notes developed through barrel aging and naturally occurring Brettanomyces yeast and Lactobacillus bacteria. It will be unfiltered, unpasteurized, and blended from barrels ranging in age from 2 to 10 months. Founder/Headbrewer Ron Jeffries intends to bump up the ABV slightly and modify La Roja’s recipe to make the beer’s flavor profile even more assertive and bold in an effort to match Rosie’s personality.
Contestants are encouraged to check out the brewery’s beer selection to note the current voice and naming conventions used by the brewery.
Entering the Beer Naming Contest
Although the new beer will only be available to members of The Rare Beer Club®,
both members and non-members are invited to enter the contest and submit up to three names for the new beer. The contest officially begins on March 4th, 2016. Entrants will have until 2 pm PST on Wednesday, March 16th, to submit up to three names.
Finalists will be chosen by The Rare Beer Club® and Jolly Pumpkin Artisan Ales, at which time contestants, club members, and the general public can vote for their favorite name. The winning entry will be announced on Friday, March 25th, and the contest winner will receive a 6-month, 2-bottle membership to The Rare Beer Club.
To receive this special beer, and many more, join the Rare Beer Club online or call 800-625-8238. Be sure to start your membership by July of 2016, or earlier, to receive this exclusive beer from Jolly Pumpkin Artisan Ales.
About The Rare Beer Club™ and The Microbrewed Beer of the Month Club™
For over 22 years, The Rare Beer Club™ and the Microbrewed Beer of the Month Club™ have provided members with exclusive and uncommon craft beers selected from the world’s top breweries. Members of The Microbrewed Beer of the Month Club can choose from 4 different craft beer club options, each of which ship twelve beers in up to 4 different styles from renowned domestic and foreign craft breweries. The Rare Beer Club™, originally founded by world-renowned beer expert Michael Jackson, features the finest in limited-release, celebratory, and artisanal beers. Members receive two different 750-ml bottles in each shipment brewed in a wide variety of styles, including farmhouse ales, imperial stouts, and barley wines. For more information on The Rare Beer Club and The Microbrewed Beer of the Month Club, visit beermonthclub.com.
About Jolly Pumpkin Artisan Ales
Jolly Pumpkin Artisan Ales is part of Northern United Brewing Co., which also encompasses the Grizzly Peak and North Peak Beer Co. craft beer brands, as well as Nomad Ciders, Civilized Spirits, and Bonafide Wines. NUBC’s philosophy focuses on a dedication to conservation, inspiration, and locally sustainable practices. More information is available at http://www.jollypumpkin.com/.