(Baltimore, MD) – Heavy Seas Beer is excited to announce the reintroduction of distribution to the state of Michigan with Imperial Beverage and Blue Note Beverage in September 2016. The brewery will be kicking of its re-entry at Imperial Beverage’s trade show on September 26th, followed by a series of on-premise events throughout the state.
“We are happy to be returning to Michigan – which is a truly great beer state,” says Heavy Seas Founder, Hugh Sisson. “Now that we have a partnership with Blue Note Beverage to help represent the brand, I am excited to add our products to the great beer line up available to Michigan consumers. I’m also looking forward to working with Imperial Beverage. They’ve got a great line up of beers, and we are fortunate to be in their house. Should be fun.”
“Imperial Beverage is pleased to partner with Blue Note Beverage on the return of Heavy Seas Beer to Michigan,” says Imperial Beverage Brand Manager, Brice Dowling. “A pioneer in American craft, particularly with the concept of real ale, Heavy Seas had resonated with Michigan consumers for years. Now, after a brief hiatus, several well-known favorites and nautically-themed new releases will begin making their way back to store shelves around the state. We are also particularly excited to make Heavy Seas’ cask-conditioned ale program available to our on-premise customers as a way to truly differentiate themselves.”