Below is the announcement from Kirin and Brooklyn Brewery pulled from Kirin’s website:
Kirin Holdings Company, Limited (President: Yoshinori Isozaki) and Kirin Brewery Company, Limited (President: Takayusi Fuse) have concluded a capital and business partnership agreement with Brooklyn Brewery (headquartered in New York, CEO: Eric Ottaway, President: Robin Ottaway) as follows.
1. Background of the Partnership
Directed towards the ‘future of exciting beer’ created by everyone,” the Kirin Brewery Company, Limited (hereinafter KB) is working to strengthen the Ichiban Shibori brand, as well as actively expand craft beer. Starting with the launch of the craft beer brand “Spring Valley Brewery” announced in July 2014, KB has worked to expand and promote craft beer in Japan, including a capital and business partnership with leading Japanese craft beer brewer Yo-Ho Brewing Company announced in September 2014.
In order to further advance these activities, from 2016, Kirin Holdings Company, Limited (hereinafter KH) and KB started exploring the possibility of forming a working relationship with Brooklyn Brewery (hereinafter BB), one of the leading US craft breweries, in Japan and Brazil. Sharing the same “passion for brewing” and “philosphy of mututal respect,” the companies have decided to form a capital and business partnership that includes Kirin acquiring a minority stake in BB.
Under this partnership, KH / KB and BB will utilize the assets of both companies and work to make beer more appealing and further energize the craft beer market in Japan and Brazil. Also, KH and KB will support the growth of BB as a strategic partner.
2. Outline of the capital and business partnership
(I) Capital partnership
BB will issue new shares (common shares) to KB, and KB will acquire an approximately 24.5% stake in BB. Under this capital partnership, KH and KB will support the growth of BB as a strategic partner through technological and procurement assistance, and both companies will explore the possibility of new areas of cooperation. BB will remain an independent craft beer brewer and no changes to the current management are planned.
(II) Business partnership
KB and BB will establish a joint venture (planned capital contribution share: KB 60% and BB 40%) in Japan around January 2017 and proceed to roll out the Brooklyn brand. The companies will work to expand the craft beer marketing using the Brooklyn brand, which is popular among younger consumers in numerous markets worldwide. Also, the companies will consider the development of original products for the Japan market and the launch of a restaurant business in the future.
In addition, KH and BB plan to expand the Brooklyn brand into Brazil. The roll-out scheme and details of the business are still being discussed by the companies.