Pacific Standard Taproom & Growler Station: Half Moon Bay Brewing opens first outpost

Half Moon Bay Brewing Pacific Standard

[Press Release:]

(Berkeley, CA) – The Half Moon Bay Brewing Company, a popular Coastside venue best known for its come-as-you-are atmosphere, fresh seafood and award-winning, craft beer, will officially open its first outpost: Pacific Standard Taproom & Growler Station, the premier destination for craft beer in the heart of Berkeley, on October 19, 2016. Dedicated to setting the bar for craft beer on the West Coast, Pacific Standard Taproom & Growler Station offers a wide variety of 16 to 24 local and regional beers on tap, with up to 50 percent of the beer sourced from the on-site brewery at Half Moon Bay Brewing Company, in a cool, relaxing casual atmosphere.

Under the direction of lauded brewmaster James Costa since 2013, the Half Moon Bay Brewing Company has introduced a number of renowned beers, including the Full Swing IPA and California’s first beer made using recycled water from NASA. Winner of a gold medal at the 2015 U.S. Open Beer Championship, a silver medal at the 2015 California State Fair, two silver medals at the 2016 California State Fair, and bronze for its Kölsch at the U.S. Open Beer Championships in 2016, the Brewing Company has been helping set the standard for craft beer in the San Francisco Bay Area for the past sixteen years.

Federico Godinez, the executive chef at Half Moon Bay Brewing Company, also serves in this capacity at Pacific Standard. Under his guidance, the menu at the Half Moon Bay Brewing Company evolved to one that expertly fuses California Coastal cuisine with elements from all over the culinary map, resulting in dishes bursting with freshness and global flavors. At Pacific Standard, Chef Godinez has crafted a small, eclectic menu featuring locally sourced meats, cheeses and produce to complement the taproom’s local beer, wine and cider. In addition to top beers from the Bay area and beyond, Pacific Standard features a rotating assortment of ciders and Northern California wines, as well as growlers and bottles of popular beers brewed at the Half Moon Bay Brewing Company.

To develop the concept for Pacific Standard, the Half Moon Bay Brewing Company’s general manager, Nate Rey, enlisted the expertise of Joel DiGiorgio, a Berkeley-based food and beverage consultant with Farm League Design & Management Group, and promoted Half Moon Bay Brewing Company manager Kyle McCarthy to director of business development.

“We’re excited to expand our footprint beyond Half Moon Bay and introduce a new community to our extensive selection of top-quality, hand-crafted beers, and feature brews made by other West Coast breweries,” said Rey. “At Pacific Standard, we want our guests to experience the very best elements of the Coastside in an urban, casual environment.”

With custom décor, eclectic elements and an urban location, the atmosphere at Pacific Standard Taproom & Growler Station strikes the perfect balance between refined, cool and approachable. Natural wood colors and large, communal tables give the space an intimate feel with recessed lighting and pin lights illuminating the bar.

Pacific Standard Taproom & Growler Station is located at 2055 Center Street in Berkeley, Calif. Starting October 19, 2016, the taproom will be open Sunday through Thursday from 11 a.m. to 11 p.m., and Friday and Saturday from 11 a.m. to midnight. Additional information may be found at

visit-california-increases-traveler-interest-with-youtube-campaign_case-studies_lg_300This coverage is made possible in part thanks to the generous support of Visit California, which flew us out to Northern California to tour one dozen breweries across San Francisco, Sacramento, Berkeley, Oakland and Sonoma. For more information on California’s craft beer boom, visit here.



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