(Lake Forest, CA) – After over a year of planning, The Microbrewed Beer of the Month Club™ has announced their newest beer club, The Hop-Heads Beer Club™, which was created to cater to the ever-increasing demographic of beer drinkers who prefer only hoppy craft beers.
The Hop-Heads Beer Club™ will offer a variety of hoppy beer styles in each shipment, including India Pale Ales (IPAs), India Pale Lagers (IPLs), Double or Imperial IPAs and IPLs, Session IPAs and IPLs, hoppy Red and Pale Ales, and more from two or more breweries each month. Members will receive twelve, 12-oz. beers in each shipment, which includes 3 different beers (4 bottles or cans of each) from both U.S. and imported breweries, and the clubs’ monthly newsletter profiling each featured brewery and beer. The company estimates that over 90% of the featured beers will be from US craft brewers.
“IPAs and other hoppy beers tend to be somewhat polarizing. People either love them and can’t get enough, or they don’t like them at all. Our customers have been asking for this club for quite some time now, so we figured it was high time to listen up and make it happen,” states Kris Calef, president and founder of The Microbrewed Beer of the Month Club. “We’ve been customizing shipments for a small percentage of our customer base for a while now, allowing them to call us and request only specific beers in their monthly shipment. That was labor intensive and not optimal for either of us.”
According to The Journal, American farmers are allocating 65 percent more acreage to growing hops than they were five years ago in order to meet the growing demand for hoppy beers from a rapidly growing craft beer industry. Industry sales for the most widely consumed hoppy beer style, India pale ale, accounted for nearly 30 percent of the money spent on craft beer.
Calef added, “We felt that we’d be doing our customers a disservice by just offering IPAs or just high IBU, crushingly bitter beers. Instead, we’re focusing not just on beers that have bitter hop profiles, but also beers that explore the many hop flavors and aromas available to today’s brewers. There are some really neat hop-centric beers out there that aren’t IPAs, like Mikkeller’s Wit Fit, a very hoppy imperial wit of sorts. We loved that beer and knew that our hop-loving base would too. We’ve got some pretty sweet beers lined up for our inaugural shipment in November, including Route 1A, an 8.2% ABV big, boldly flavored Double IPA from Ipswich Brewery in Massachusetts.”
THIS MONTH’S SELECTIONS:
Kannah Creek Brewing Company – Broken Oar IPA
Pouring a rich, medium-amber color with good clarity and a big cap of fluffy and persistent foam, Broken Oar gives a good first impression. On the nose, look for lots of hoppy goodness to burst forth, including soft floral notes, pine, and an inviting citrus character reminiscent of candied orange or Juicy Fruit. Swirl it up, and a touch more pine and spice pops out to join the prominent citrus.
Ipswich Ale Brewery – Route 101
Pouring a bright golden-copper hue with good clarity and a robust head which drops some lace as it recedes, Route 101 is a handsome brew in the glass. We really enjoyed the complex hop profile on this West Coast style IPA, which uses five different hop varieties; look for notes of citrus zest and juice, floral overtones with some herbal spice impressions, and light wisps of berry and melon.
Ipswich Ale Brewery – Route 1A
This limited-production Double IPA does not see widespread distribution; in fact, it was first brewed as a pub-exclusive for the opening of Ipswich’s Brewer’s Table restaurant. Pouring a bright golden color, Route 1A offers up big, vivid citrus notes akin to tangerine, orange, and even a bit of pineapple – very characteristic of Mandarina hops, a relatively new German variety – as well as some floral character.
For more information on The Hop-Heads Beer Club and all five beer clubs offered by The Microbrewed Beer of the Month Club, visit beermonthclub.com.
About the Microbrewed Beer of the Month Club™
The Microbrewed Beer of the Month Club™ provides its members with five different monthly beer club options, each of which contains exclusive and uncommon beers from the world’s top breweries. The five clubs are The U.S. Microbrewed Beer Club, The International Beer Club, The U.S. and International Variety Beer Club, The Hop-Heads Beer Club and The Rare Beer Club®. Members of the U.S. and International clubs receive monthly shipments containing 12 beers from the world’s top breweries, while members of The Rare Beer Club receive two 750-ml bottles of rare or unique beers per month. For more information, visit beermonthclub.com.
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