The launch of the Barrel-Aged Series kicks off the brewery’s 20th anniversary year
(Grand Rapids, MI) – Founders Brewing Co. announced their 2017 availability calendar today, confirming several momentous changes to the brewery’s lineup. The year ahead also holds significant importance as the brewery’s 20th anniversary year.
Beginning in 2017, Founders will launch a brand new series that celebrates their highly regarded barrel-aging program, which is responsible for popular beers like KBS and Backwoods Bastard. Throughout the year, they will be releasing six different barred-aged beers, including KBS in April 2017 and Backwoods Bastard in November 2017.
Details about three of the additional beers in the series will come later in the year, but today the brewery announced the first release, Frootwood.
Frootwood is a cherry ale aged in oak barrels that have previously held both bourbon and maple syrup. Frootwood will be available in some states as early as January, with remaining states seeing it by February. Founders plans to release it in the taproom on January 25, 2017 and it will have a suggested retail price of $14.99/4-pack and $11.99/750mL bottle. The entire Barrel-Aged Series lineup will be offered in both 750mL bottles and 4-packs of 12oz bottles.
Founders will also release their entire seasonal lineup in 15-pack cans, in addition to 6-pack bottles, beginning with Azacca IPA in January 2017, though some regions may see it even sooner. Azacca IPA will be available January – March; PC Pils will be available April – August; Mosaic Promise will be available September – December.
All Day IPA will also be offered in a new package, a 19.2oz single-serve can, beginning in early 2017. All Day IPA has seen tremendous growth since it was first packaged back in 2012 and that momentum informed the brewery’s decision to begin canning it in 2013. Founders has since been the first in craft to release the 15-pack of cans with All Day IPA and looks to expand upon its success with the 19.2oz single-serve can format, which customers can expect to find at venues like convenience stores, ballparks and arenas.
“We are amazed at what 2017 looks like for the brewery,” says Co-Founder and President Dave Engbers. “Mike and I see the launch of the Barrel-Aged Series and the continued growth of All Day IPA as the culmination of years of hard work and sticking to our guns. We can’t think of a better way to kick-off our 20th anniversary.”
The 2017 calendar also reflects the departure of Pale Ale and Devil Dancer. Pale Ale Nitro will still be available on draft across the brewery’s distribution footprint.
About Founders Brewing Co.
Established in 1997 by two craft beer enthusiasts—Dave Engbers and Mike Stevens—with day jobs and a dream, Founders Brewing Co. brews complex, in-your-face ales, with huge aromatics and tons of flavor. Founders ranks among the top 20 largest craft breweries in the U.S. and is one of the fastest growing. The brewery has received numerous awards from the World Beer Cup and the Great American Beer Festival and RateBeer and BeerAdvocate users often rate its beers among the best in the world. Located in downtown Grand Rapids, Michigan, Founders is a proud member of the Michigan Brewers Guild. For more information, visit foundersbrewing.com or follow Founders on Twitter, Facebook, Instagram and YouTube.
About the Barrel-Aged Series
Crafting legendary barrel-aged beers is an exercise in patience. We start by brewing complex, world-class beer worthy of time in a barrel. Then, our experience and years spent mastering our craft means we know exactly when it’s been aged to perfection. After one sip, you’ll know – it was worth the wait.