(Minneapolis, MN) – Fulton Beer and Artisanal Imports are pleased to announce a new sales partnership. Over the remainder of 2017, we will be working together to expand distribution of Fulton beers to Illinois, Indiana, Ohio, Florida, and New York, with additional markets in planning for 2018 and beyond. The partnership comes as Fulton installs a new canning line and fermentation tanks, increasing its annual capacity to 45,000 barrels.
As Fulton expands beyond the Upper Midwest, it faces a beer market that is hyper-local and more competitive than ever. Enter Artisanal Imports. Artisanal has been selling some of the finest beers in the world throughout the United States since before craft beer was cool, without the advantage of being the local supplier. Artisanal’s management and sales team are passionate about extraordinary beer and deeply respected within the industry. They measure many of their customer relationships in decades. Under the new partnership, Artisanal will provide direct account representation, market management, and distributor engagement.
Fulton will supply additional sales, strategy, and marketing support.
The professional partnership is built on longstanding personal relationships. Artisanal co- founder Lanny Hoff was one of the first individuals the Fulton founders met in the industry. In 1993, Lanny hired Corey Shovein into the industry at All Saints Brands, an early pioneer of high- end beer sales. By 2009, Corey was managing On-Premise Craft sales at Fulton’s first wholesaler, Hohenstein’s Distributing. Seven years later, Corey joined Fulton as National Sales Director, and today, Lanny and Corey have reunited as Artisanal and Fulton join together in growing a broader national presence.
About Artisanal Imports: Artisanal Imports, Inc. is a leading importer of international craft beers and ciders with a concentration in European brewers. The company was formed in 2001 by Lanny Hoff and Bob Leggett, two veterans in the specialty importing business. Learn more about Artisanal Imports and its portfolio of breweries and cideries at www.ArtisanalImports.com.
About Fulton Beer: Fulton was founded in a Minneapolis garage in 2009 by four friends with the mantra “Ordinary Guys Brewing Extraordinary Beer.” In 2012, Fulton opened the first taproom in Minneapolis, and in 2014 added a 51,000 square foot brewery in Northeast Minneapolis. Since then, Fulton has become a Top 5 Minnesota brewery and one of the fastest growing breweries in the Midwest, producing over 26,000 barrels in 2016. Fulton is best known for its GABF medal winning Lonely Blonde Ale, and 300 IPA, voted Minnesota’s best IPA. These and other Fulton beers are currently available throughout Minnesota, Wisconsin, Iowa, and the Dakotas. Information regarding beer availability, taproom hours, tours, special events and more can be found at www.fultonbeer.com.