A Tribe Called Shmaltz Variety Pack, Hanukkah in July in Napa just released

Shmaltz Summer 2017 releases BeerPulse

[Press Release:]

Hanukkah in July in Napa®, Golden Strong Ale Brewed with Cocoa Nibs and Aged in Cabernet Barrels

A Tribe Called Shmaltz®, Summer Variety Pack with Four Gold Medal-Winning Beers

(Clifton Park, NY) – The sun is shining and the weather is sweet. Summer is in full swing and Shmaltz Brewing invites the tribe to enjoy their latest, very limited and draft only, barrel-aged release and a brand new seasonal variety pack. Shmaltz lights the candles for Hanukkah early this year with the wine country-inspired Hanukkah in July in Napa® (Golden Strong Ale Brewed with Cocoa Nibs and Aged in Cabernet Barrels, 8% ABV). Styles upon styles upon styles make up A Tribe Called Shmaltz® variety pack featuring four Gold Medal-winning beers.

Whether you’re enjoying your summer at the lake with family, at your local trendy rooftop lounge with friends, or at the air conditioned craft beer bar with your buds, Shmaltz’s latest offerings are foolproof for any occasion this season. Share a bottle with your craft-beer loving tribe and toast to the summer time!

Hanukkah in July in Napa®
Only 75 1/6 kegs available in the entire country! You may have heard of Christmas in July, a phrase that started in 1933 at a girls camp in North Carolina and was the title of a movie released in 1940. But what about the Hebrew Tribe? Why is there no Hanukkah in July? And why should the southern hemisphere get to have all the winter holiday fun in July? Not to worry, Shmaltz is here for you with its extra special small-batch 2017 release of Hanukkah in July in Napa®.

Shmaltz’s Silver Medal-winning Hanukkah, Chanukah: Pass the Beer® with 8 malts, 8 hops, 8% ABV and subtle hints of chocolate and vanilla has been aged to perfection in Cabernet Sauvignon barrels for over 8 months. The red wine barrel enriches the decadent cocoa flavors while adding earthy and delicate farmhouse notes, giving the extremely limited beer a crisp and slightly tart finish. This precious small batch release will have your tastebuds spinning from delight for the rest of the summer season.

A Tribe Called Shmaltz®
What is a Tribe? In Shmaltz terms, a Tribe is a group of die-hard, award-winning craft beer lovers. The Shmaltz tribe spreads far and wide across the country and is continuously evolving. The brewery’s new variety pack is complete with styles upon styles upon styles, featuring four unique brews to create one legendary mix. Slingshot American Craft Lager® offers up a carefully crafted balance of malts to hops, making this lager delightfully drinkable. Hop Manna IPA®, Wishbone Session Double IPA®, and Hop Momma IPA® make up the hop portion of this collaboration, each offering a spin on the classic IPA. Wishbone Session Double IPA®, TAP New York’s “Best Double IPA in New York State,” clocks in at 8% IBV and has an out of this world citrus and tropical hop quality while the fresh Hop Momma IPA® is overflowing with notes of juicy peach, apricot, and habanero. Grab one of these fresh and juicy brews and relax yourself with A Tribe Called Shmaltz®.

Shmaltz’s new releases are available in 35 states within the brewery’s expansive distribution network as well as at the Shmaltz Brewing Company tasting room. To find a Shmaltz wholesaler in a city near you, please visit shmaltzbrewing.com/distributors

About Shmaltz Brewing Company
Founder and owner Jeremy Cowan established Shmaltz Brewing in San Francisco in 1996. The first 100 cases of He’brew Beer® were hand-bottled and delivered throughout the Bay Area from the back of his Grandmother’s Volvo. Shmaltz Brewing now sells He’brew Beer across 35 states, through 40 wholesalers and in nearly 5,000 retailers.

After 17 years of being an outspoken cheerleader for contract brewing, Cowan and staff opened their own New York State production brewery in 2013 in Clifton Park, 10 minutes north of Albany. Shmaltz’s home boasts a 50-barrel brewhouse with 30,000 barrels of annual capacity and packages a diverse and tasty variety of core and seasonal favorites in 12 and 22-ounce bottles and kegs. The Shmaltz Tasting Room is open five days a week (Wed-Sun) and offers tours, barrel-aged previews, beer-to-go, and special releases.

RateBeer.com ranked Shmaltz as one of the “Top 100 Brewers in the World” in 2013, and the brewery brought home 10 gold and 6 silver medals from the World Beer Championships in the past several years.


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