Melvin Heyzeus Mexican-Style Lager now available, launch events beginning August 11

Melvin Brewing Heyzeus label BeerPulse

[Press Release:]

(Jackson, WY) — Fiesta, forever! Come on and session along with Melvin Brewing’s Mexican style lager, Hey Zeus! Halfway between awesome and fantastico, Heyzeus delivers canned lightning with all-day drinkability and the great quality that beer geeks expect from the great Cerveceria de Melvin.

Previously only available on tap, this lightning in a can couldn’t be contained! Thanks to nanotech and a nod from the beer gods, Melvin canned this moist miracle. Using its expanding distribution network, Melvin brings Heyzeus to the masses of mortals thirsting for madness. Launching this month, Heyzeus is now available in convenient 12-ounce can six-packs.

“Step aside “Rosé All Day,” there’s a new day drinking compadre in town and his name is Heyzeus!” said Jeremy Tofte, Co-Founder, Melvin Brewing. “Crisp, refreshing and clocking in at a ridiculously sessionable ABV of 4.0%, I drink the living hell out of this beer.”

Melvin Brewing, a past title holder of the Great American Beer Festival’s Small Brewpub Brewer of the Year, now gives fans of their Heyzeus Mexican-style lager a reason to throw the toga fiesta they’ve always dreamed of. With bright floral aromatics, a dry, and balanced finish, this light-bodied, slightly tart lager was designed for easy drinking with your closest amigos. As Jeremy puts it, “Check your baggage at the door, because Heyzeus ain’t got time for Debbie Downers.”

Now available for distribution in Washington, Colorado, Idaho, Oregon, Utah, Southern California, and Wyoming, Heyzeus joins the growing Melvin Brewing portfolio craft beers available for retail sale in cans, including 2×4 DIPA, Melvin IPA, Hubert MPA and Killer Bees.

Launch events across the country beginning in mid August

IDAHO
Friday, August 11th
Launch Party
Host: Pre Funk Boise
Address: 1100 W Front Street, Boise
Time: 6 p.m. onward
Sword fighting with swords made of Heyzeus cans and duct tape.

OREGON
Friday, August 18th
Host: Buckman Public House
Address: 1310 SE Stark Street, Portland
Time: 5 p.m. onward
Pig Roast, Slip n Slides, Sand, Heyzeus cans, & Festive Music

WASHINGTON
Friday, August 18th
Host: Special Brews
Address: 14608 WA-99, Ste 307, Lynnwood, WA
Time: 11a.m.-9 p.m.
Melvin Wallbangers: three raffles over the course of the day to run through a wall of empty beer cans, the biggest and best being the last. “El Mago Mejor”: an all day contest of customizing your very own wizard-staff to be voted on BY the staff of special brews. And, of course, some very special chips n salsa arrangements.

COLORADO
Friday, August 18th
Host: Finn’s Manor, 2927 Larimer Street, Denver
Time: 7 p.m. onward
DJs spinning hip hop and Latin music mashups
Plus, Melvin Brewing is now distributed by Breakthru Beverage throughout the state of Colorado.

About Melvin Brewing
Melvin Brewing was founded in 2009 by Jeremy Tofte and Kirk McHale to fulfill their need to drink the biggest, most exciting West-Coast Style IPAs in Jackson, WY. Experimenting on a 30-gallon, then three-barrel brew house system, they developed the award-winning Melvin IPA and 2×4 Imperial IPA. Today, Melvin Brewing has a full-scale brewing facility in Alpine, WY, a brewpub in Bellingham, WA and more than 40 amazing beer recipes to its name, including a range of hoppy beers and other styles such as ChChCh-Cherry Bomb (Fruit Beer), Killer Bees (Honey Ale), Coffee Ruckus (Coffee Imperial Stout) and Wu’Wit (Belgian Wit). For more information visit, www.melvinbrewing.com.

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