(Athens, GA) – Hopsecutioner, Terrapin Beer Company’s most popular IPA, just got a packaging update. The updated can and bottle labels are a bit brighter and incorporates elements found in other Terrapin packaging, like the background rays.
“We wanted to bring Hopsecutioner into the same visual world as RecreationAle and Hi-5, without losing the look of the brand we’ve been building since 2010.” Says Julia Weckback, Marketing Director. “Our core IPAs are often on shelves together, and we wanted to ensure a cohesive brand image.”
Have no fear, the iconic Hopsecutioner turtle isn’t going anywhere. The turtle looks a bit more modern, but he’s still representing Terrapin’s “Killer IPA.” The beer in the can is still going to be the same: a piney and citrusy IPA with a strong malt backbone.
Terrapin’s flagship beer for over 7 years, Hopsecutioner continues to be a strong seller for the brand, growing almost 35 percent in 2017. Available throughout Terrapin’s distribution network, Hopsecutioner will soon be available in Michigan and Wisconsin.
Look for new artwork to start hitting shelves in early 2018.
ABOUT TERRAPIN BEER CO.
Terrapin Beer Co. began as a daydream between founders John Cochran and Spike Buckowski, who brewed and released their first beer, Rye Pale Ale, in 2002. Six months after it’s release, the beer made it to Denver for GABF, where John and Spike took home a Gold Medal for Rye Pale Ale in the American Pale Ale Category.
Inspired by the creative culture of Athens, Terrapin began to add to its beer lineup, with unique beers like W-n-B, Hopsecutioner, and many others. Today, Rye Pale Ale is accompanied by six other year-round beers, four seasonal sessions, and at least a dozen special projects, side projects and collaborations.
Whether you’re joining us for a brewery tour at our tasting room, drinking a Hopsecutioner at your favorite watering hole, sipping some Hi-5 on your back porch, or enjoying a RecreationAle after a long day on the trail, we hope you appreciate the dedication we’ve put in for 14 years (and counting!)