Featuring the song, 'Suit & Tie,' by Justin Timberlake. Bud Light Platinum presents Justin Timberlake in this...

Bud Light Platinum has already passed the million barrel mark in the five months to-date, said A-B in a memo to distributors. A-B will be...

It's safe to say that the rollout of Bud Light Platinum has so far been a success for A-B. Nearly four months after its initial appearance...

Past Anheuser-Busch marketing exec, Keith Levy, interviewed new AB marketing exec, Paul Chibe for Forbes. One interesting...

    CNBC's Darren Rovell, a fan of craft beer, talks about Bud Light Platinum on-air. The beer's "official launch...

Anheuser-Busch, the game's exclusive beer advertiser, is dedicating the first two of its six Super Bowl ads to Bud Light Platinum, a new...

Florida Beer Company has already released Conchtoberfest in cobalt blue bottles. And now this... It has come to our attention that...

The other shoe that everyone was waiting for to drop just dropped... AB InBev has not detailed its marketing plans for the beer. But...

The climax of the : The long-rumored new Bud Light line extension, Bud Light Platinum will conduct national sampling events on New Year's...

Beer Marketers Insights reported Bud Light Platinum as being in the works in September. It's hard to say where on the grid Anheuser-Busch...

Nice sleuthwork by Todd Alström. I'd recommend hitting up his post on Beer Advocate for his take on it but here is the source quote he dug...