(Bellaire, MI) – Shorts Brewing will release four beers in bottles shortly for expanded distribution in parts of Michigan. Scott Newman-Bale, Vice-President, provided the following update on what the plan is on the brewery website mid-last month:
[ed: also note that I attached two additional label pics below]
“The first beer will be
Pandemonium Pale Ale
for various reasons. So due to the fact that we will be brewing before Christmas, our timeline should be starting to take place.
Remembering we have to check quality as well as getting it into a bottle there may be small delays. But assuming everything goes okay we should have enough beer to launch by very late Jan. More realistically as logistics and presales have to be done I am sure the distributor will opt for a Feb release.
There will be 5,000 cases going out on launch day total. It looks as if the presale should easily sell this much so if you are interested in having your store carry them they can email me at [email protected] to be notified of the official presale.
Obviously [
Huma Lupa Licious IPA
Bellaire Brown
, and Soft Parade [a fruit/vegetable beer]. Price points are yet to be determined but will likely be on the shelves for about 8.99 (Brown and Pandemonium) and 10.49-10.99 (Huma and Soft Parade).”
For more on what drove the pricing, among other happenings, visit the news post here. While at the site, also check out the home page for a youtube video of them brewing S’More Stout.