I Am A Craft Brewer from I Am A Craft Brewer on Vimeo.
Here is a well-done video which was part of Greg Koch’s keynote speech at this week’s Craft Brewers Conference. It made waves yesterday around the internet beer world so you may have seen it but here is a reminder to spread the word. The background song is called Hoppipolla by Sigur Ros. Great Icelandic band.
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It was cool to see all the craft brewers, but for a piece all about bucking the trend and individuality, it sure felt familiar–like a pharmaceutical or car insurance ad.
Greg was filming parts of that at the Big Beers, Belgians and Barely Wine festival in Vail, CO. this past January. Its cool to see the finished product, amazing message!
-Chad
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