(Breckenridge, CO) – Targeting craft beer drinkers and outdoor enthusiasts alike, Breckenridge Brewery recently introduced Avalanche Ale in 12 oz. aluminum cans from Rexam in the Colorado market.

The craft brewery is known for their distinctive handcrafted beers that satisfy the thirsts of discerning beer drinkers. Avalanche Ale’s refreshing, yet flavorful combination of pale and caramel malts helps make it the top draw in the brewer’s line-up.

Previously available in glass and plastic bottles, Breckenridge Brewery partnered with Gamer Packaging Inc. to extend its packaging lineup to include Rexam cans. The company chose aluminum cans because they are the most recycled beverage package in the world and are easily portable.

“Whether its boating, camping or concert-going, we put Avalanche Ale in cans so that our customers could take their favorite brew with them wherever they go,” said Todd Usry, Brewery Director, Breckenridge Brewery. “The response so far has been tremendous. Retailers and customers alike tell us the quality, eye-catching graphics and design of the cans really make them stand out on store shelves. We are extremely pleased with the end result of the can from Rexam and see a real future for our craft beers in cans.”

“We are pleased to have the opportunity to help Breckenridge Brewery bring their top-quality craft beer to market in aluminum cans,” said Andre Balbi, president and CEO, Rexam Beverage Can Americas. “Our 12 oz. can is the perfect solution to help extend the reach of their brand and help build their bottom line.”

Rexam’s Graphic Art and Printing Plate Operation in Elk Grove, IL, set the color and graphic tolerances for perfect reproduction of the Avalanche Ale brand on aluminum cans. Rexam has the only company-owned, integrated graphic art and printing plate operation, complete with a manufacturing pilot line, to set these standards confidentially with customers, before mass production.

About Breckenridge Brewery

Breckenridge Brewery produces six mainline beers (Avalanche Amber Ale, Agave Wheat Ale, Trademark Pale Ale, Lucky U IPA, Vanilla Porter and Oatmeal Stout). The seasonal beer program is comprised of four unique styles that punctuate Colorado’s wide-ranging seasons (Pandora’s Bock, SummerBright Ale, Autumn Ale and Christmas Ale). The Small Batch Series rounds out the mix and includes, but is not limited to 471 IPA, Mighty Brown, Extra ESB and Porter-Porter.

In addition to the Regional Craft Brewery, Breckenridge Brewery includes the Breckenridge Ballpark Pub located in Denver’s Ballpark Neighborhood, the Breckenridge BBQ, located at the main production facility in Denver, the Breckenridge Ale House in Grand Junction, Colorado and the Breckenridge Brewery & Pub in Breckenridge, Colorado, where it all began just about 20 years ago.

About Gamer Packaging

Gamer Packaging, Inc is a full service rigid packaging distributor based in Minneapolis, MN. Privately held and incorporated in 1987, we are entering our 22nd year of providing quality, convenience, service, and value. Between the two divisions, Consumers and Beer / Beverage, we provide packaging solutions for the following markets; beer, beverage, food, personal care and industrial. Gamer represents over 200 domestic packaging manufacturers and imports packaging from Asia and Europe as well. For more information visit www.gamerpackaging.com or contact [email protected].

About Rexam

Rexam’s vision is to be the leading global consumer packaging company. We are the leading global beverage can maker, and a major global player in rigid plastic packaging. We are business partners to some of the world’s most famous and successful consumer brands as well as young, entrepreneurial start-ups. We offer a broad range of packaging services and solutions for different industries, using different materials and technologies. Three things characterize us – leadership in our industry, our commitment to innovation and our passion to deliver exceptional value. Rexam’s sales from ongoing operations are approximately 3.6 billion pounds sterling. We employ some 22,300 people in more than 20 countries and are a member of the FTSE 100. Rexam’s ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. For further information, visit Rexam’s website at www.rexam.com.