In Third Wave of Wisconsin Roll-out, New Belgium Debuts in Eau Claire, La Crosse, Menomonie and Wausau

Fort Collins, CO – September 24, 2009 – New Belgium Brewing, the third-largest craft brewer in the U.S., today announced that it has just entered into the Eau Claire, La Crosse, Menomonie and Wausau areas of Wisconsin. The roll-out will begin with the full portfolio of New Belgium 12-oz. bottles along with 22-oz. Fat Tire, 1554, and Mothership Wit. Draft will follow in November. New Belgium entered Milwaukee, Madison. Sheboygan/Manitowoc, Door County and Green Bay in May.

“Our growing presence reflects our enthusiasm about being in Wisconsin,” said Bryan Simpson, spokesperson from New Belgium. “This has been an excellent year for expansion at New Belgium and Wisconsin is proving to be a great market.”

New Belgium is nationally recognized for its progressive environmental practices. By tapping into one of its core values of environmental stewardship, consumers can enjoy their new favorite beers even more. All of New Belgium’s beers are produced at a brewery where choices like reduced greenhouse emissions, green building techniques and water conservation are a cultural way of life.

Wisconsin residents looking to learn more about New Belgium can check out the New Belgium newsletter, The Tinkerer: http://www.newbelgium.com/the-tinkerer or New Belgium’s site: www.newbelgium.com. For those who love man’s greatest invention (the bicycle) as much as New Belgium, join Team Wonderbike today: http://www.teamwonderbike.com/ .

New Belgium beers are now available in 26 states across the United States. Fat Tire is the brewery’s flagship brew, with its other year-round and seasonal Belgian beers recognized for their mature flavors, unique history and high quality ingredients.

About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces seven year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.