(St. Louis, MO) – Michelob Brewing got label approval for Michelob Ultra Dragon Fruit Peach this week. The brewery will introduce the new flavor in 2010.
Michelob has experimented with its Ultra line before. In 2007, the brewery pushed three new flavors: Fruit Pomegranate Raspberry, Fruit Lime Cactus and Fruit Tuscan Orange Grapefruit. The fruit-flavored beers have drawn more favorable reviews than the original Michelob Ultra among beer critics.
Each bottle of Ultra Dragon Fruit Peach is 95 calories and 4% ABV, on par with other fruit-flavored offerings in the Ultra family. The beer uses Dragon fruit (also known as Pitayas) and peaches for flavoring. Though Dragon fruit is born out of South America, it is often grown in Asian countries as well. More info can be found in a discussion on Wikipedia.
According to an October press release, Lance Armstrong will be the spokesperson for the next three years. He will appear in two ads in 2010, one titled, “Little Bumps,” and he will make a cameo appearance in a second ad titled “Escalator.”
Visit www.michelobultra.com for more information about the Michelob Ultra line of products.
stuff is delish
I have tried this beer and I love it it has a great taste the only problem I have found is after I bought case of it in 6 packs and now I can’t find anymore in 3 states I have looked so there needs to be more made and sent out for people like me send some to Plains Montana please the high plains bar will carry it!!
The michelob ultra dragon fruit peach is very good. I tried it sevaral times and it really is a good flavor beer. The only problem I have here in Camden SC, is I can’t find it in any of the stores anymore.
I have tried the beer and it is fantasticly awesome some of my family is raving about it and have had difficultyfinding more of it we want more of it. please help us find more of the Michelob Ultra Dragon fruit Peach cant live with out it.