BEERS BREWED TO TURN it ON

SEATTLE, WA – January 13, 2010 – In the spirit of perpetual invention, Pyramid Breweries announces the launch of the Ignition Series – a new, limited release draft series of big beers available in 2010.

The Ignition Series is a line up of unconventional brews that set out to ignite conversation and satisfy the discerning palates of those looking for more beer in their beer. Consisting of three distinct styles featuring bold and complex flavor profiles, the Series offers beer enthusiasts a challenging new tier to explore beyond Pyramid’s year round and seasonal offerings.

“As passionate as we are about brewing, we appreciate that there are equally passionate beer enthusiasts continually seeking out dynamic, fresh tastes,” said Mike Brown, Commissioner of Inspiration and Aspiration for Pyramid Breweries. “We’re excited to continue our quest to provide ever-evolving unique beers and the Ignition Series delivers a few coveted gems that go beyond the expected.”

The first in the Series, Barbed Wire, is a bountiful Imperial Hefeweizen that takes Pyramid’s gold medal Haywire® Hefeweizen to impressive new heights. The gratifying result delivers a rich and full-bodied wheat character, robust hop balance, and punched-up alcohol content. Barbed Wire will be available from February – April. Following the first release, spring welcomes an Imperial IPA (May – August), and the Series will round out with a Dark IPA in the fall (September – December).

BARBED WIRE
Availability: February – April
Style: Imperial Hefeweizen
Malts: 2-Row, Wheat, Munich
Hops: Nugget, Tettnang
ABV: 7.5%
IBU: 30

While the Ignition beers are big, production will be limited to one 100-barrel batches per style. Explore the Ignition Series at the Pyramid Alehouses and select better beer bars in Seattle, WA, Portland, OR, and San Francisco/Bay Area, CA.

Please visit www.PyramidBrew.com, fan us on www.facebook.com/PyramidBrew, follow us on www.twitter.com/PyramidBrew, or contact us at [email protected] for details.

About Pyramid Brewing Co.

Pyramid Brewing Co. is a leading brewer of specialty, full-flavored craft beers produced under the Pyramid family of ales and lagers. Pyramid beers continue to be honored by beer drinkers and judges having received 22 medals at the Great American Beer Festival (GABF), including a gold medal awarded to Haywire Hefeweizen in 2009 as well as the honor of Mid-size Brewery of the Year in 2008. The brewery has also been awarded seven medals in international competition at the World Beer Cup. With breweries in Seattle, WA, Portland, OR, and Berkeley, CA, the Company owns Alehouses at all three locations as well as two additional Pyramid Alehouses in Walnut Creek and Sacramento, CA.