(Stevens Point, WI) – Inspired by the mystery of the ancient Mayan “Long Count” round calendar, Stevens Point Brewery’s brewmasters have created 2012 Black Ale, a dark, robust brew to satisfy beer lovers’ tastes any day of the year.

2012 Black Ale will be introduced at retail on March 1, 2010 – or 12.19.17.2.14, according to the Long Count calendar method. It will be available year-round in 6-packs of 12-ounce longneck bottles and kegs wherever Point beers are sold.

Inspiration comes in many forms, according to Joe Martino, Stevens Point Brewery Managing Partner, in this case from the public fascination – and apprehension – associated with the Mayan calendar, which ends abruptly in 2012 after more than 5,000 years.

“Some doomsayers think it will bring the end of time; others say the world will experience a new beginning,” Martino said. “One thing we do know is 2012 Black Ale will intrigue ale lovers as much as the Mayan calendar intrigues archaeologists, astronomers and doomsday prophets. It’s the right beer to enjoy as we contemplate what may happen after December 21, 2012.”
Brewing 2012 Black Ale

2012 Black Ale’s ingredients include pale, Munich and roasted malts, Cluster and Cascade hops from the Pacific Northwest and Saaz hops from the Czech Republic, said Ken Carlson, Steven’s Point Brewery’s Director of Brewing.

In addition to the Mayan calendar mystery, 2012 Black Ale is inspired by traditional German “schwarzbier,” or black beer, according to Carlson. “German-style schwarzbiers typically are lagers, but we saw this beer is an opportunity to be more creative,” he said. “We brewed our interpretation of black beer as an ale, which means more hops as well as fruity notes that come from using an ale yeast. The use of roasted malts adds a slightly burnt character to the beer.”
The Mayan “Long Count” Calendar

The ancient Mayans, whose civilization reached its height between A.D. 250 and 900, were early scholars of mathematics and astronomy who studied the movements of the moon, stars and planets in the black tropical night skies. They devised several complex and accurate calendars, including the so-called “Long Count” circular calendar.
The Long Count calendar spans 5,125 years, beginning on what the Maya saw as the dawn of a period of creation: August 11, 3114 B.C., long before their civilization established itself in the jungles and mountains of Mexico and Central America. The Maya designated that date as Day Zero, or 13.0.0.0.0.The calendar ends inexplicably on A.D. December 21, 2012, the Winter Solstice, prompting various doomsday predictions. Maya experts, however, say it simply means the start of another long Mayan calendar cycle and period of creation, starting with the day 13.0.0.0.0 once again for the first time in more than 5,000 years.

Regardless of what happens following the Winter Solstice in 2012, one thing is certain: 2012 Black Ale is available year round now so you can enjoy it any time.