[3/25 Update: I was just told that each of the labels features the face of the artist on them. Can you spot him?]
(Longmont, CO) – More impressive work from Charles Bloom at Moxie Sozo!
These folks are re-doing Left Hand Brewing‘s labels, two of which, recently got TTB approval: Left Hand Sawtooth and Milk Stout. Both are year-round beers so watch for the new packaging to hit shelves down the road.
Descriptions for both beers are available on the official brewery website as well as a beer finder app that shows a map of the states in which Left Hand beers are available.
It will be interesting to see if the new labels do anything to boost sales. I believe it actually will. Packaging can make a lot of difference.
I certainly think it will boost sales. Case in point: I’ve bought 10 times as much Left Hand since Fade to Black came out as I had in all the years prior. Call me shallow… but I love the new artwork on everything their doing.
I completely agree with the above comment. If somebody’s choosing a beer they’ve never tried before their eyes are going to scan the shelf and pass right over anything that’s an eye sore (the old Left Hand labels, in my opinion). I wouldn’t be surprised at all if their sales go up.
I would assume sales will go up. Look at what the change did for Great Divide…
Can’t wait for a new site design launch. Stellar package design from Moxie Sozo!