(Boulder, CO) – Avery Seventeen is revealed and four Avery beers get a new look.

Avery Seventeen got label approval this week. Of course, I’m just now seeing that the brewery actually posted the label up on Facebook over a week ago. All the more reason to jump into social media and start following breweries if you haven’t done so already . . .

Label description: “After years of commemorating our anniversary with deliciously wild and weird ales, we decided to mix it up a bit and create our first Anniversary Lager. SEVENTEEN is a celebration and case study of the aromas and flavors of German hops. And knowing our fetish for those beautiful green cones, you can be confident that the contents of this bottle are excessively hopped for your olfactory pleasure. Many thanks to all and we hope you enjoy our lupulin dissertation. Peace to all and follow your dreams! Brewed with Rocky Mountain water, malted barley, imported German hops, and German yeast.” 8.52% ABV, 1.078 O.G.

The beer will be released on May 1st.

And then there are the new bottle labels. This looks like it is just the start as there are more year-round and seasonal brands remaining. Avery is expected to start canning beer within the month, too.