(Manhattan, KS) – Arriving soon from Tallgrass Brewing . . . all five of its core beer brands . . . in cans.
Late last month, Tallgrass founder, Jeff Gill, revealed the Tallgrass Canifesto:
“The call was from a Tallgrass drinker in western Kansas. He had about 20 empty cases of IPA bottles and boxes stacked in his garage. I guess he really likes it. He wanted to return the boxes for us to reuse, but since he was so far away, picking them up was not an option. I asked him to recycle the glass and cardboard, but he did not have a local recycler. It would all have to go to the local landfill.”
That phone call inspired Gill to look into the viability of cans. Several months later, Gill is returning from a field trip across the country to Ball Corporation where his cans are being manufactured.
Tallgrass will soon can Tallgrass Ale, Oasis, Buffalo Sweat, Kold and IPA. The difference between Tallgrass and other breweries is that Tallgrass is making a full switch from bottles to cans. Some breweries opted to go with cans from the start and others have decided to offer cans in addition to bottles. Gill is making the gutsy move of ditching the bottling line altogether.
Considering that much of the population hasn’t come to accept cans yet, the brewery may face an uphill battle but that isn’t stopping them. Not only are they going with cans, they are going with 16 oz. cans to boot.
Gill told Pitch.com, “I like the attitude of a pounder: It has an attitude that says we don’t apologize for making great beer in a good-looking can.”
Tallgrass has some great looking can art for sure. Can’t wait to get some of these…
Good for Tallgrass! Those are nice looking labels. Looking forward to trying the IPA.
A few years ago I came around to beer in cans – it’s a great storage container for beer – no contact with light.
Is aluminum more recyclable? More of a market for recycling it?
My only complaint here is that they chose 16 oz cans – I prefer 12 oz. But I’ll remind myself that this what it was like in Prague, drinking .5mL cans of Plzen.