(Milwaukee, WI) – Lakefront Brewery was enlisted to brew a one-time beer for a one-time exhibit.

The Evil Knievel exhibit at the Harley Davidson Museum in Milwaukee begins this Saturday and runs through September 6th. To help promote the event, the museum hired the local Lakefront Brewery to brew a beer for the program.

According to a report in Milwaukee Biz Journals, only 10,000 bottles of True Evel Daredvil Ale have been produced and started rolling out earlier this month. The beer can be purchased at the museum restaurant and at local beer retail shops.

Label Description “With the throttle wide open, staring the grim reaper down with a taunting sneer on his face, Evel Knievel went head-to-head with danger and lived to tell about it. And so we pay tribute to his iconic defiance with an ale that smacks of bold, malty richness, backed by the cut of hoppy bitterness. Truly legendary – True Evel.

In celebration of the most famous daredevil of all time, the Harley-Davidson Museum exhibit True Evel: The Amazing Story of Evel Knievel, presents the story of the man behind the performer. From Kneivel’s beginnings in the small mining town of Butte, Montana to his larger-than-life persona, visitors will see pieces including his signature leathers and cane, collectors’ toys, and Snake River Canyon ‘Skycycle.'”

Beer Stats: 22 oz. bottle, 7.2% ABV, 22 IBU, 17 Deg. Plato, Color: 13 Deg. Lovibond

There is also a $2 off coupon for the exhibit on the bottle.