(ROCHESTER, MI) – July 02, 2010 — Rochester Mills Beer Co. announces the first local distribution from its lineup of handcrafted ales and lagers to the greater Metro-Detroit area.
After 12 years of brewing quality beers at its downtown brewpub in Rochester, Michigan, the Rochester Mills Beer Co. is making its popular India Pale Ale, aptly named Cornerstone IPA, available for the first time on tap and in 6-pks (Full Pint 16 oz. cans) according to Pleszure Food Group Marketing Director, David Youngman. The beer will be brewed under contract by Millking it Productions in Royal Oak, Michigan.
“If you consider yourself a “hophead”, this one’s for you.”, says Rochester Mills Beer Co.’s Head Brewer Eric Briggeman, who oversees the brewing of Cornerstone IPA at Millking it Productions to ensure its consistency. “Cornerstone IPA is an unfiltered, amber-colored ale packed with hop bitterness, flavor and aroma. Dry hopped with Centennial hops for lots of flavor and a citrusy aromatic finish.”
Rochester Mills elected to bring Cornerstone IPA to the market in cans for a number of compelling reasons. Aluminum cans keep beer fresher for longer by fully eliminating the damages of light and exposure to oxygen that happen in bottled beers. Highly portable and virtually unbreakable, cans enable craft beer lovers to easily enjoy great beer in places where glass bottles are not welcome or allowed: the beach, pool, boat, trail, river, tub, golf course, backpack and many others. You can imagine the possibilities.
Aluminum cans also distinguish themselves as the most recycled and most recyclable beverage container in the world, with more than 100,000 cans recycled every minute nationwide. Recycling aluminum cans saves 95% of the energy used to make cans from virgin ore. We currently have enough aluminum in circulation to maintain production levels indefinitely if everyone recycled.
When asked Why 16 oz. cans? Briggeman responded, “We wanted to give you a full pint, just like we do at the brewpub.”
Rave Associates, importers and distributors of fine wine and beer of Ann Arbor, Michigan have been selected to carry the ale in their portfolio of craft beers.
“Initial response from local eateries and bars has been extremely positive with more than a dozen establishments picking up Cornerstone in an early release and many more looking to add the ale once their lines free up.”, said Mike Spaven, Rave’s Vice President of Sales. “Our representatives are eager to get the cans on the shelves of local merchants with the ever increasing popularity and demand for quality local craft beers in Michigan.”
Cornerstone IPA is expected to be available for purchase in stores early July.
For more information, call (248) 650-5080 or log onto http://www.rochestermillsbeerco.com.
For wholesalers looking to carry Cornerstone IPA, please contact Rave Associates at (734) 761-7702.
ABOUT ROCHESTER MILLS BEER CO.
The Rochester Mills Beer Co. opened in 1998 in Downtown Rochester. The anchor business inside the restored historic Western Knitting Mill, the brewery is located on Water Street, just two blocks east of Main Street. Preserving the original character of the building, the brewery features original hardwood floors, columns, beams and exposed brick walls of the mill.
The brewpub’s menu features a broad selection of eclectic American cuisine, all prepared with the freshest ingredients. From delectable appetizers, fresh salads, pizzas and pastas to delicious entrees and unique sandwiches, the eatery has something for everyone including the kids.
Special amenities include an outdoor patio, pool tables, and live entertainment every Friday, and Saturday nights. The Martini Lounge is available for private parties and the restaurant has recently expanded its ability to cater off premises events and parties.
Rochester Mills Beer Co. is a Pleszure Food Group company and a proud member of the Michigan Brewers Guild (www.michiganbrewersguild.org).