(San Francisco, CA) – 21st Amendment Brewery unveiled the label art tonight for its new canned fall offering, Fireside Chat.

Here’s what was posted on 21st Amendment’s Facebook page:

“Fun facts about this art and the reason why we did this:

-Art is titled – FDR “Beer Geeking” with an elf!

-On March 12, 1933 FDR conducted his first “Fireside Chat”. This was a series of thirty evening radio speeches given by FDR between 1933 and 1944. These Chats were a way to communicate to the American public many things, along with how the country was going to recover from the great depression. “After the first Fireside Chat,” writes Alter, “Roosevelt relaxed in his office with Howe and Rosenman, his two top aides. At about 11:30 p.m. he said: ‘I think it’s time for beer.’ Preparations for a bill to speed the end of Prohibition began that night.”

-On March 22, 1933 FDR signed a bill legalizing 3.2% beer.

-This was accomplished by Rewriting the Volstead Act to categorize “nonintoxicating” beverages as ones containing up to 3.2% alcohol

-FDR was in office when the 21st Amendment was passed (December 5th, 1933). Utah was the final state to come on board and make the 21st Amendment official.

Fireside Chat will be available for 3 months this October 15th. It’s dark in color and big in flavor.”