(THAILAND) – Premium Thai import Singha Beer is making major inroads in the mainstream U.S. imported beer arena.

Commencing October 2010, Singha is launching a global campaign in major U.S. cities including New York, San Francisco, Miami and Los Angeles, and globally in Tokyo, Paris and other major international cities. The campaign is being orchestrated by Singha’s advertising and marketing services agency, GERTRUDE, inc.

In addition to launching the global campaign Singha Beer has established broad distribution and brand representatives across all 50 states. “It is our intent to put Singha Beer at the top of consumer consciousness in the premium import beer market,” said Singha North America Director of Business Development and Operations, Charles Chaicharee.

Singha Beer, first brewed in 1933, is Thailand’s #1 beer export and enjoys the distinction of being the first beer from the first brewery in the country’s history. Singha Beer has strong presence in nearly 50 markets worldwide.

ABOUT SINGHA:

Singha Corporation Co., Ltd. is a subsidiary of Boon Rawd Brewery Co., Ltd., the first and largest brewery in Thailand which was founded in 1933. The company was incorporated to oversee the beverage business of Boon Rawd Brewery Co., Ltd. and is responsible for the operation and marketing of beer, soda water, drinking water and functional drinks under “Singha,” “Leo,” “Thai Beer” and “B-ing” brand names.

At present, Singha Corporation Co., Ltd. operates three breweries and six soda water and drinking water plants located in strategic regions across Thailand. Singha Corporation Co., Ltd.’s vast distribution network further enhances its ability to serve customers throughout Thailand as well as in nearly 50 countries worldwide, including in Europe and North America, and in all 50 U.S. states under full compliance with FDA regulations and approval of each country. Singha North America is managed by Boon Rawd Trading International Co., Ltd.