Red Brick Long John Ale debuts in November

Red Brick Long John Ale

(Atlanta, GA) – Per today’s newsletter, the brewery has a new winter beer coming next month.


Announcing the debut of Red Brick Long John Ale… From the newsletter:

Red Brick Brewing‘s newest beer for the winter season is a Belgian-style Dark Ale. It took several different malts from the United States and Belgium to get this beer to its hefty alcohol by volume (abv) of 8.2%. Chestnut brown in color with aromas of dark fruits and bananas rising from an alcohol laced head. A nice dried fruit and chocolate flavor makes it a wonderful winter beer. The beer will launched at the brewery on November 10th and bottles will be released in stores shortly thereafter.

Label copy: “Weep for your Northern brethren. Long winters. Suspect college football. And perhaps worst of all, no Red Brick beer. Since 1993, we’ve been brewing fine craft beers for the south and only the south. We’re proud to stand alongside grits, hound dogs and mama as embodiments of the southern lifestyle. We’re proud to be beer from around here.”

The brewery changed its packaging and marketing earlier this year. See a summary below by the brewery’s marketing agency, 22 Squared.

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