(Saratoga Springs, NY) – Shmaltz Brewing Company, handcrafters of HE’BREW– The Chosen Beer® and the new Coney Island Craft Lagers®, is thrilled to officially announce the release of three outrageous holiday products for Chanukah 2010.

The HE’BREW Holiday Gift Set: Vertical Jewbelation® features 12 oz. bottles of all seven recipes of Jewbelation® (8 – 14) plus a bottle of the barrel-aged beer Vertical Jewbelation®. The 8 pack Gift Set will come with a custom glass, Chanukah candles and instructions on how to build your own beer menorah. It hits stores starting October 25, 2010, (apparently some stores already have it in stock) and is certainly the Most Extreme Chanukah Gift Set Ever!

Brewed with 14 malts, 14 hops, and soaring to 14% alc., Jewbelation 14® marks Shmaltz’s boldest anniversary ale to date and will be in stores starting October 25, 2010. Vertical Jewbelation® is a very rare brew as it is a blend of all seven years of Jewbelation barrel aged in Sazerac 6-year rye whiskey barrels throughout 2010. Vertical Jewbelation® will be available nationwide on December 1, 2010, and along with Jewbelation 14®, will be included in the Vertical Jewbelation Holiday Gift Set® as well as sold separately.

Shmaltz proprietor Jeremy Cowan is also set to release his debut book, entitled Craft Beer Bar MitzvahCraft Beer Bar Mitzvah: How it Took 13 years, Extreme Jewish Brewing, and Circus Sideshow Freaks to make Shmaltz Brewing Company an International Success. A small business memoir tracking 13 years of brewing up delicious beer and delicious shtick, Cowan divulges his take on creating a successful national brand and all the fun and unexpected turns he has experienced along the way. With over 8 million bottles of beer sold to date, Craft Beer Bar Mitzvah takes readers on a wild ride with the head of one of today’s most talked about and award winning Jewish Freak Show Craft Breweries. Craft Beer Bar Mitzvah will be available for purchase on www.shmaltzbrewing.com beginning December 1, 2010, and will appear on shelves at bookstores, craft beer specialty stores and Jewish gift shops across the country starting February 1, 2011.