Courtesy of Discovery Channel
(Milton, DE) – Discovery Channel calls an audible.
For none-football fans, that means they’re suddenly changing things up. A new episode of Brew Masters airs tonight at 10pm EST, specifically the episode about a tomato tree beer called Portamarillo. Epic Beer implied on its blog yesterday that this could actually make it to the U.S. sometime next year.
From the Press Democrat, in “Punkin and Portamarillo,” “Sam goes to New Zealand to get the fixins for an indigenous brew [the tomato tree beer]. Meanwhile back the brewery, a whole bunch of Punkin ale might have to be dumped after it gets bottled in the wrong bottles.”
As for the buzz around last night’s episode, it was apparent that it had died down dramatically, at least on Twitter. There are fewer than 750 comments with the #BrewMasters hashtag in the last 24 hours when there were at least 3,000 during the debut episode.
I personally enjoyed “Chicha” more than “Bitches Brew” though I couldn’t help but think that I would probably tune into something else were I not a fan of beer or history.
One last note for readers in Canada per the Toronto Sun: “BrewMasters comes to the Discovery Channel on Monday, Jan. 17, and will be shown six Mondays after that, at 10 p.m. It will repeat on Fridays at 8 p.m., and Saturdays at 9 p.m.”
Please vote in the lower right to rate last night’s episode if you watched it.
Nothing like watching an hour long DFH advertisement.
Didn’t the initial airing of Brew Masters also have some type of twitter contest involved with it? That might be the reason for the drop in twitter comments for the second episode.
i love beer, i love history.. it was just too boring.. i mean if you expect pawn stars.. your in for a huge let down.
they sit around. and talk. they dont do much. its just boring, slow lead ins. Not to mention, there is no (chumlee)type character to fall in love with.
Honestly, as someone who watched several episodes of Cake Boss before getting bored with it, it never really struck me as a an advertisement for Carlo’s though I’m sure it did with people in the NY/NJ baking industry. I imagine that 95%+ of the viewers who aren’t beer people think of this as a fun show about beer and not an infomercial/advertisement.
I think Brewmasters would be better off featuring a disctinct brewerty every episode, or every two episodes. I enjouy learning about each brewery’s individual story and characters, but not an hour each week on one brewery.
I agree with the above comment. Lets look at the real beer picture. I think less than 10% of beer sales are microbrews, and Dogfish makes up only part of that, so if it is a DFH commercial so be it. At least some different people are being exposed to good beer.
Hey Sean, I agree as someone who follows craft beer but it’s too idealistic.
Again, take any reality show based around a small business. The Deadliest Catch doesn’t follow a new boat each episode. American Choppers doesn’t follow a new bike shop. Cake Boss doesn’t follow a new bakery each week. The producers design it this way so that viewers connect with the main character(s) on a level that makes them come back for more. “Familiarity breeds fondness” is a popular concept in psychology. Those who are already familiar with DFH may be ready for a change but those who aren’t (95%+) are still learning the DFH story.
There was absolutely a promotion running via twitter the first episode which changes everything. Besides the notion of tweeting every minute during a tv show is a bit absurd anyhow. Look I just watched Sam spit, look I just watched a bottling line stop. Did everyone else on twitter see the same thing. No your watching a different episode in California. Awesome, tweet about your version of the show. Wait never mind you are just three hours behind.