United Brands, maker of JOOSE drinks, responds to FDA ruling

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(San Diego, CA) — United Brands Company, Inc., maker of JOOSE flavored malt beverage and beer products, is reviewing today’s letter from the FDA advising United Brands of the FDA’s reinterpretation of prior rulings related to caffeinated flavored malt beverages.


“United Brands disagrees with the FDA’s action and rationale, as well as the characterization of our products in the FDA ruling. We have complied with all national and state regulations, and will continue to do so,” said Michael Michail, CEO and President of United Brands. “We have seen no known reports of any health or safety incidents involving our products, and will continue to produce quality products that meet the demands of our loyal adult consumers.”

United Brands will continue engagement with alcohol regulatory bodies and legislators to ensure compliance with the latest guidance and to provide information on JOOSE products — both the current product line and future formulations.
About United Brands

United Brands Company, Inc. is the producer of the JOOSE line of products, formulated with high quality ingredients and natural flavors. United Brands is a leading manufacturer of flavored malt beverage and beer products and has been providing quality beverages to adult consumers since 2004. The company’s experienced management team is led by Founder and CEO Michael Michail, a 22-year industry veteran. United Brands promotes responsible consumption of alcohol by adults 21 years of age and over. United Brands is headquartered in San Diego, California.

SOURCE United Brands Company, Inc.

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  1. Pingback: Press Releases: Lompoc, Karl Strauss, Jackalope, Joose | Beernews.org

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