(Woodridge, IL) – Pabst Brewing will announce the introduction of a flavored line of Colt 45 early next year.
4/22 Update: Nineteen states cry foul over Blast by Colt 45
The new product line will be dubbed Blast by Colt 45 featuring the following flavors: strawberry lemonade, raspberry watermelon, grape and blueberry pomegranate.
The FDA ban on alcoholic energy drinks creates a new opportunity for Pabst to make a splash in the high alc. flavored malt beverage market. Less than two weeks after the ban, Pabst registered BlastbyColt.com. In mid-December, the company filed a trademark application for the new line. Pabst has also created a new Twitter account to help promote the new products.
Perhaps on a related note, the company abandoned a trademark earlier this month for another previous high alc. flavored malt beverage experiment, RIZE.
The original Colt 45 celebrates its 50th anniversary in 2013. Blast by Colt 45, which will debut on April 5, 2011, appears to be Colt 45’s widest product launch since its inception. Colt 45 High Gravity was launched just last year.
I’ll go for the Blueberry Pomegranate because I’m a health nut.
While I supposed they’ll say that these were in development before the sale, it doesn’t give much hope to those who thought the Chef Boyardee boys might bring some authenticity back to some of Pabst’s many “heritage” brands (like the Ballantine ales, etc).
Oh great, another soda pop high ABV product to relish! None of this crap is beer, come on.
Man….really?
If you show up to a club wearing a howling wolf t-shirt and some weight lifting pants and order one of these…….all of the panties will immediately drop at one time!!
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Colt 45 blast??? Lets just say its a JOKE! Douchebag Dean stick with what you know…. being a DOUCHE!
Late to the party, but … http://wp.me/pPfcV-a8
re: health nuts drinking the pomegranate flavor…
Though the press release says April 5 debut, I picked up one last night at the local liquor store. Went with pomegranate… for the health benefits.
Jamie John wat do you do for a living? Guarantee you dont produce alcoholic beverages. SHUT THE [removed] UP HATER
This is a joke! it targets minority communities, you will never fine the quote, unquote..health beer with it’s watermelon falvor in the white community! On top of that it’s message is being pushed by a knucklehead rapper encouraging under-aged drinking and oh yea, get buck-wild as indicated by the horse on the can and blast someone with your 45! Guess what idiots..that someone getting blasted and rob very well may be you! Keep this sh… out of out communities!
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well i love it,i find it to be a tasty flavorfull drink,and its good for the ones who do like to drink,but not beer,so YES to the BLAST!!!!!!!!!!!!!!!!!!=0)