(Springfield, MO) – Meet Mother’s Brewing Company.
Here are the first two approvals to come in for Mother’s Brewing, slated to open this spring if all goes well.
Mother’s Lil’ Helper label copy: “You’re in for one helluva burly bite. Lil’ Helper is aggressively hopped in both the wort kettle and aging vessel for a sharp, clean bitterness and fragrant citrus hop flavors. We’ve instilled a mellow malt character as the backbone to balance the elevated alcohol and hops levels that IPA lovers crave.” 7% ABV, 70 IBU. There may be no connection but The Rolling Stones made a song called, “Mother’s Little Helper,” which was incidentally the inspiration for the name of a beer from the Oskar Blues Brewery called Mama’s Li’l Yella Pils.
Mother’s Tow Head label copy: “Marrying the best elements of traditional German golden ales and classic Midwestern wheats, this American Blonde lives up to Mother’s expectations. Towhead is refreshingly light-bodied with flavor that won’t quit. It starts slightly sweet with hints of fruit and finishes clean and crisp with the faintest hop kiss that’ll leave you reaching for another.” 5.2% ABV, 21 IBUs.
Both will be released in 6-packs. As for timing, the latest update on Facebook shows that the brewery has yet to be installed.
The branding might give the company a slight leg up in marketing to women, a demographic that still lags behind men in terms of number of beer drinkers. It wouldn’t hurt to put beer on shelves by Mother’s Day either. That said, the brewery is focused on quality and job creation, according to a recent interview, not marketing to a particular demographic.
I wonder if Rogue will find the name “Lil Helper” a bit too close to “Little Helper” and take Mother’s to court?
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Curious about the alcohol content difference between Mother’s Li’l Helper draft and in bottles. Thanks!
Can’t tell ya, Carol (don’t know the answer). Would call over to the brewery. They’re nice, people!