New beer labels with an Eastern slant…
Dogfish Head Black and Red: This one’s a mystery. It’s described on the keg collar as an “ale brewed with raspberry, 50% having mint added.”
Captain Lawrence Saison: Only a keg collar so far
Mother Earth Sunny Haze Hefeweizen: Second label approval for cans
Fegley’s BrewWorks Blueberry Belch: Each 15bbl batch is made using 150 pounds of unfiltered blueberry purée.
More importantly, another QR code that points to a one paragraph (or one sentence) description of the beer. This hasn’t been released yet so it’s still early but my fear is that breweries won’t create a unique web experience or extra content that makes scanning the QR code useful. A beer description is a start but how about a 30-second clip of the brewmaster discussing the beer and pairing suggestions or some kind of rewards program for scanning the code?
Davidson Sagamore Ale: Returns after a long hiatus
Chi-Town Pier Pale Ale: I believe* that this is the second label approval for this brewery (after Windy City Wheat).
Big Flats Light: Big Flats wasn’t crisp and refreshing enough for ya? Try the light version. Nice and easy summertime drinking.
In what neighborhood can I find “Stevens Point Wisconsin” in Chicago?
Oh. Wait.
Heh, I’m guessing it’s either a contract brew or they have an alternating proprietorship arrangement.
Yeah, not very interested in contract brewing thats done in WI but masquerades as local… why bother.
I’m not certain that it’s a contract arrangement. I would imagine that space is at a premium in/around Chicago so maybe the rates are too high there (for either a contract or alternating proprietorship). I know the WI brewery does a lot of contract work so my guess would be that they offer a more reasonable rate due to available capacity & location. Only speculating of course.
Oh I understand the perks, dont get me wrong.
What Im saying is starting a company named “Chicago Beer Co.” but brewing in another state entirely is comical in my eyes.
Its like selling “pure Maine Maple Syrup” thats actually from Canada – equally as ridiculous and un-supportable if you ask me.