Photo Credit: jongela 19 on Flickr (creative commons)
(Memphis, TN) – One of the nation’s largest contract breweries is buying the same old Coors Brewing plant that Yuengling was going after last year.
Wisconsin-based City Brewing Company, LLC, is known for pumping out large volumes of suds for a number of companies. The La Crosse facility is capable of brewing seven million barrels of beer a year and the Latrobe facility up to 1.5 million barrels. With the announcement of plans to buy the Hardy bottling plant in Memphis, the contract brewer will be able to add a few more million barrels.
Here is the breakdown of the deal as first reported by The Memphis Commercial-Appeal:
— Blues City Brewery LLC will buy the Memphis brewery from Hardy Bottling Co. for $30 million.
— Blues City is a subsidiary of City Brewing Co. of La Crosse, Wis.
— City Brewing, founded in 1999, brews beer under contract at the former G. Heileman plant in La Crosse, Wis., and the former Rolling Rock brewery in Latrobe, Pa.
— The company plans to invest about $11 million to restart the brewing operation, which was discontinued after Molson Coors sold the plant in 2006.
— It is seeking a 15-year property tax freeze from the Memphis-Shelby County Industrial Development Board.
City’s largest contracts include high-octane malternatives such as Four Loko and Joose.
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Photo Credit: Jongela 19 on Flickr (creative commons)
Hard to believe the same brewery responsible for my trusty fishin’ companion, LaCrosse Lager, also churns out Four Loko and Joose.