(Bellaire, MI) – Hangin’ Frank no more.
The label above drew some criticism after I originally posted news of its TTB approval here last summer. The packaging was meant to be an ode to a bit of local history but Short’s Brewing changed course, altering the skin color to white and including a summary of Frank’s story with each 6-pack.
The brewery must’ve received a lot of complaints because they are now removing the Hangin’ Frank brand altogether.
Per the Short’s Brewing blog, “After receiving some very heartfelt communications regarding our much loved seasonal beer named Hangin’ Frank, Short’s has decided to rebrand this beer for next year. The rebranding will keep the beer exactly the same, but with a new name and new artwork. For anyone wondering why we have a beer called “Hangin’ Frank” in the first place, it involves the legend and folklore of the City Park Grill in Petoskey, which is the restaurant that inspired this particular beer. We regret any pain that this beer name and artwork has caused, and appreciate your understanding!”
Meanwhile, a similar situation with Port Brewing and the Witch’s Wit label remains unresolved (at least publicly, to my knowledge). The beer will return before the summer.
Because hanging a white guy was a much better idea…
Stupid name for a beer – come on. But what are you going to do these days? How many names are left? How many ingredients are left?
Instead of interesting subtle flavors, such as coffee, tea, chocolate etc, these ingredients are dumped into boiling wort by the boatload and forearm smashed into your face.
This is what you get when beers are reviewed by concrete palate neophytes at Ratebeer and Beer Advocate.com.
Did we add enough cacao nibs for you? Do you taste anything yet?
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@John E Fresh:
Drink another beer and chill out. Not every person on BA or Rate Beer is a “concrete palate neophyte”.
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i’m glad they’re changing it. it’s a good beer and a good name. But this picture is just very negative. I’d rather see a picture of a fat man’s belly hangin out