(Munster, IN) – Three Floyds Brewing recently announced Dark Lord Day ticket sales will take place this Saturday. Details below…
Per the brewery’s blog:
Tickets are $10.
Tickets go on sale Saturday, March 19th.
Tickets will be sold through an online ticket broker.
The link to the ticket site will be posted midday on the 19th on our blog, Facebook, and Twitter.
Tickets will be required to attend. Police will be enforcing a no loitering policy in the industrial park.
The admission ticket also guarantees your allotment of Darklord during sales hours.
You can buy two tickets per person, but remember tickets are admission tickets as well, and allocation is per person not number of tickets.
When purchasing tickets there will be three time options for bottle sales. (morning, afternoon and late afternoon)
ABC groups
The brewery used to sell them on St. Patrick’s Day but is changing it up this year to what I imagine will be the delight of many and chagrin of a few. Some folks reported in the comments section of that post that they had got 3/17 off from work to make sure they were able to get tickets to the event. At least they didn’t already book a flight based on the previous date. That’s been done before.
$10 to stand in line? Thats how you treat the people who support your brewing establishment? No substitute for arrogance
Three Floyds making necessary changes to Dark Lord Day in order to ensure success, good times, and safety is hardly arrogant. Before being so quick to hate, please consider the positive impact the addition of tickets and times will have on the overall experience. I think that it is also fair to mention the incredible sacrifice this small brewpub makes every year to host this legendary event. Despite the stress and damage DLD brings to their business and grounds, Three Floyds impressively and voluntarily still makes a significant charitable contribution to area causes. There is nothing “fun’ about hosting dark lord day or any amount of money that can justify the challenges it brings…. other than knowing that it makes Three Floyds and craft beer fans happy. – in what way is this arrogant? It may not seem obvious to all, but if your don’t like lines and you can’t fork over $10 then stay home (instead of hating online)…. more beer for all the people who actually appreciate it.
I made a simple point and it has nothing to do with hate. Can’t you disagree with my point without accusing me of hate?
I see you are in the business. And it is in your best interest to play along with Internet hype. I am OK with that – but get your perspective in order.
Perhaps you have a few more answers than the powers that be. Why is Dark Lord not bottled and released (like their other beers) but – on a particular day?
Good luck answering that one Lori.
Clearly you’ve never been OR you just don’t understand. This event is a tradition that means a lot to the patrons, the brewers and staff. That is the answer. It is a tradition. People travel from afar to not just get their hands on Dark Lord, but also to experience the sense of community and camaraderie that surrounds this event. It is as much about the gathering of people, shared passions, music and fun as it is about the beer. DLD didn’t start out a huge “hyped up” event – it started as a friendly gathering centered around the idea of making this one special beer to drink once a year – together. What started out as a couple hundred people in attendance the inaugural year has turned into thousands. Understandably, this sort of success does provoke the types of criticisms and questions like the discussed: “Why the lines?” “Why the tickets?” “Why not make the beer all year round?” – which are relevant, but ultimately it is Three Floyd’s beer and their brewery. If they want to continue the tradition despite the challenges and complications DLD brings and resist the urge to capitalize on the success of Dark Lord by producing bottles all year round – that’s their decision. They are obviously trying to improve the conditions of this event and it’s a shame to see someone discredit this effort so quickly with absolutely no thought of what it means to host an event like this one. The Internet can be used for more things than complaining, you should try it!
I can disagree with you John without hating. I happen to think that hosting this event has to be a real PITA, Three Floyds probably hears about it the next day from their neighbors for all the trash left behind and bushes dying from all the urine. Lori might have been a bit harsh, biy i agree with her. Hope you both get your tickets!
I admire your passion Lori and I understand where you are coming from a bit more now. But lets face it – we are on opposite ends on this one. Probably because you in the business and I am a consumer.
I have a problem with the concept of a “cult” beer. And an even more of a problem with the deliberate attempt to create one. This is beer – not wine.
I grew up in the region and I drank beer at 3 Floyds before there was a pub. So trust me, I am speaking from my collective experiences at the establishment when I use the term arrogance. I am a consumer and it is my right.
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To John E Fresh……..you need a fresh backhand. You are an idiot. Mean, harsh, rude whatever you want to call me for this post. Point is this, if you don’t like the idea or concept that 3 Floyds has been doing or the new concept then don’t go. its not like your gonna hurt any feelings or sales. Actually you should just stop buying their brew all together. That way someone like myself and my friends can enjoy it. Ps….I’m a consumer so don’t try labeling me as you did Lori you jackass. I think the cult beer idea or following is great. Why mass produce that one special beer?? If you want mass production go get a sixer of Pabst and shut up.
I can see John’s point. Similar thing with Surly and their Darkness beer. Make enough to sell to everyone, not some tiny cadre of people lucky enough to get a ticket or willing to stand in line all night.