(Denver, CO) – Breckenridge Brewery takes a new brand of mockery for a test drive.
According to AdAge, Breckenridge “spent a measly $10,000 producing the parody campaign, called ‘Truth in Beervertising,’ which includes four ads that will air on Denver Fox affiliate KDVR during local news and Broncos football games. The agency is Cultivator Advertising & Design, Denver.”
Cultivator also does work for New Belgium and Great Divide Brewing.
See the other videos below.
I love it. Well done Breckenridge.
Fantastic. Wish these would start playing nationally.
Bravo!
Pingback: Breckenridge’s “Truth in Beervertising.” Pure genius. | Jack Curtin's LIQUID DIET
Well done. Your beer is damn good too.
Love it, reminds me of a david cross bit from a few years ago:
in reply to Rick (Fantastic. Wish these would start playing nationally.):
They just did, it’s called going viral on the internet.
Pingback: Link: Truth in Beervertising...
Yeah, going to have to share that with all of my friends…ASAP.
These spots sooo needed to be made.
Pingback: Much Needed: Watch “Truth in Beervertising” - Ünnecessary Ümlaut
Pingback: Breckenridge Brewery mocks big beer marketing in new TV campaign | Denver off the Wagon
These [removed] stole my twitter name for their campaign.
Beautiful!!! Great to see some common sense in the beer world
Pingback: Breckenridge Brewery mocks big beer marketing in new TV campaign - The Vette Barn Forum - A Community for Corvette Lovers
Awesome job, Breckenridge Brewery! I’ve been waiting for some craft brewer to make fun of the gimmicks of the macro brewers…
Pingback: Beer Blotter: Seattle based. World focused. » Something Good For Your Slow Afternoon, From Breckenridge Brewery
Nicely done. Please tackle ‘drinkability’ next.
Pingback: How Can You Tell If A Beer Is Cold? | | Beer With Me TOBeer With Me TO
Pingback: Breckenridge's Truth in Beervertising | Brews and Books
Pingback: Breckenridge Brewery Truth in Beervertising Ad Campaign - Crafted
Pingback: 9 gaffes that couldn’t stop ‘Beervertising’ from going viral | thank you for reading.
I give tours at an up and coming east coast brewery and I feel the need to bring up the points in this video every tour. When we are filtering I have the patrons touch the filter to show that we “cold filter”. Thanks Breckenridge for doing your part in education.
Brilliant!
Pingback: Breckenridge Brewery mocks “Big Beer” « Passion Beer - Craft beer, brewpubs, microbrewery reviews and more - Philadelphia, Pennsylvania
Love it.
But they spent 10k on that? I own a bar and do small time video production on the side. I would love to make that kind of money.
Pingback: World's Largets Ice Cream Cake, Best New Hotels of 2011, Jetblue & Southwest Rated Top Airlines on The Scoop | Drink Eat Travel
Pingback: Truth in Beervertising by krustyy - TribalWar Forums
Nicely done on the cheap! Love ’em!
So. Damn. Funny. Well done!!!
I cry tears of joy! This is awesome.
OMG! These are awesome! Ha,ha!
Pingback: GTWF Ep 44: Corkin' The Penguin | Getting Tanked With Frank
Pingback: The Year in Beer: the Top 5 Stories of 2011 | Beernews.org
Pingback: How Can You Tell If A Beer Is Cold? | BeerWithMeTO
Pingback: Suds: January 16 | Midwest Beer Collective
Pingback: Breckenridge Brewery’s “Truth in Beervertising” video ad campaign returns | Beernews.org
Pingback: Breckenridge’s Ad Agency Does It Again | BrewManiacs
Pingback: Humble brewery takes on beer giants with help of the 'least interesting man in the world' – proof of content
Pingback: Breckenridge Brewery renews mocking of Big Beer in new Truth in Beervertising campaign | BeerPulse
You only went after Miller Coors. What about your new owner AB?
Wow, this post was 5 years ago. Man, does time fly.