(Press Release)
(St. Louis, MO) – Budweiser, the iconic global beer brand, today revealed a new design, seen in its can and secondary packaging, that will roll out of U.S. breweries and into the hands of American beer drinkers this summer, before debuting in markets around the world later this year.
The new can design is Budweiser’s 12th since Anheuser-Busch began offering its flagship brand in cans in 1936. The focal point of the design is Budweiser’s iconic bowtie, complemented by the time-honored Budweiser creed and Anheuser-Busch medallion.
“Budweiser’s success is rooted in aspects of the beer that will never change – a crisp, refreshing taste, an unwavering commitment to quality and the enormous pride we take in each batch,” said Rob McCarthy, vice president, Budweiser. “Our refreshed packaging design gives Budweiser an updated look, which dramatizes the iconic Budweiser bowtie and incorporates the brand hallmarks that loyal Budweiser drinkers will recognize and appreciate.”
Budweiser’s new “bowtie” can and secondary packaging designs will be the global standard as the brand continues to expand internationally.
“This new visual identity is one of many steps in our quest to reinforce Budweiser’s role as a true global beer brand. Together with our unifying global creative idea, the new global packaging look and feel will reinforce Budweiser’s bond with consumers around the world,” said Frank Abenante, vice president, Brands, AB InBev.
Using the same design principles as the newly designed can, the redesigned secondary packaging will be used for all package configurations and emphasizes the Budweiser creed, which highlights the beer’s unique Beechwood Aging process and 135-year long commitment to quality. The packaging will also feature a “Quick Response” (QR) code that will better enable Budweiser to regularly communicate with consumers.
For more information about the new Budweiser packaging, key design elements and images, and background on the evolution of the iconic Budweiser can, click here.
About Anheuser-Busch
Based in St. Louis, Anheuser Busch is the leading American brewer, holding a 48.3 percent share of U.S. beer sales to retailers. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer. Anheuser Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.
Blaghck, thats horrible looking.
I love the previous layout, so clean and classy.
Why is everyone “modernizing” designs?
That’s nice, but let’s be honest. I’d drink Bud even if the can was black with a skull and crossbones. It’s American classic lager; clean, refreshing, goes down easy on a hot Summer day. Not too hoppy or heavy.
The new design looks way better; I always felt like the old design was just that- old. Not much actual change since the third version until now.
That being said, Budweiser is still the most disgusting company and beer in the entire world. If you want to get a buzz from drinking something eerily close to carbonated water, then by all means this is the drink for you. But if you want to grow a pair and enjoy the diverse and flavorful joys that craft brews provide, please stay clear of this entire company (which is killing smaller breweries as well).
I just finished a delicious Extra Special Bitter (ESB) from a local Michigan brewery, and it almost stacks up to my favorite ESB from Redhook. Beautiful amber color, good head, sweet malt with a hint of caramel, and very balanced hops. Mmmmmm. 😀
Chris, I wonder who owns a large portion of Redhook, the maker of your favorite ESB? You have to try harder than you think to “stay clear of this entire company”.
I liked the previous design better; the new one is too euro. But I really don’t care about the crappy design of a crappy beer.
Chris, that ESB you drink from Redhook is partly ownew by Bud, so stick with your local brewer, it helps them out and I’m sure they make better beer.
@ Brian
“I liked the previous design better; the new one is too euro. But I really don’t care about the crappy design of a crappy beer.”
crap is crap no matter how you draw it.
word.
This has been going on all my life (I’m 61). Wasting money on packaging and marketing. If they would spend more on increasing the mash to water ratio and up the IBUs a little, they would produce a more flavorable beer that more of us would buy. Of course, that will never happen.
Chris, you are clueless. Hate on the beer all you want, but Anheuser-Busch donates more time and money to the community than you could imagine. Don’t even try calling it a disgusting company. And like the others have said, AB owns a share of Redhook. You talk like you’re some kind of connoisseur but you have quite a bit of learning left to do.
And for you wxman, Bud is the 2nd best selling beer in the world, so you’re thoughts on increasing sales is just rediculous. I’m sure we all know that Bud Light is holding on tight to the #1 spot.