New beer labels: Bud Light NFL Edition

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A bunch of labels have come through with NFL team logos on Bud Light cans…


The Associated Press reported last May:

Anheuser-Busch’s six-year deal, which begins in the 2011 season, is worth more than $1 billion, a person close to the league said Tuesday.

The person — who is familiar with the negotiations but requested anonymity because the deal is confidential — said the amount is double what MillerCoors had paid for its last six-year contract. The Coors Light sponsorship ends after this season. […]

Bud Light was a beer sponsor of the NFL from 1990 to 2001, though it also shared the sponsorship during that time with Miller. […]

MillerCoors’ Coors Light sponsorship dates to 2002, which is when the NFL beer sponsorship became exclusive.

I didn’t see an approval yet for the reigning champs, the Green Bay Packers, but Vegas seems to be picking them and the New England Patriots to make the Super Bowl.

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21 thoughts on “New beer labels: Bud Light NFL Edition

  1. Bud Light is now the Official Beer of the NFL instead of Coors Light. Apparently, Inbev, who owns AB paid much more for the rights this time. There is an Arizona Cardinals can which is not on this list.

  2. Pingback: CAN BUD LIGHT SCORE WITH ITS 2011 NFL SEASON MULTI-PLATFORM CAMPAIGN? - San Diego Happy Hour Magazine

  3. Is there a website where you can purchase other teams that are not located in the city you live in?

  4. I think so. There are a lot of websites that sell beer. However, you may need to call and ask for the NFL cans. And I’m guessing there is no website where you can just buy all the teams. You’d have to do it one by one. Could be wrong.

  5. I have Browns and Bengals cans that I’ll trade for your NFL market cans…Send an email and I’ll let ya know what cans I still need and my mailing address: ken43319 yahoo.com

  6. Pingback: Can Bud Light Score With Its 2011 NFL Season Multi-Platform Campaign? « Lisa Arthur on Marketing

  7. i have the san fran 49ers , oakland raiders and san diego chargers nfl bud light cans and willing to trade with your nfl bud light cans. here is my email: [email protected]

  8. I live in Michigan and have the Detroit Lions can , would trade Lions can for any and all other NFL Team cans.

  9. Jeslyn ; I got your email, do ya live in Massachuttes ? We could mail the cans in a even trade one or two emty or full ?

  10. No Bears? No Packers? WTF? Two NFL teams with the most history and Bud Light omits them! I’ll have a Miller Light thank you!

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