Ad Age: Bud Light Platinum may be in the works
Nice sleuthwork by Todd Alström. I’d recommend hitting up his post on Beer Advocate for his take on it but here is the source quote he dug up from Ad Age.
And Bud Light might be preparing a new line extension for Bud Light called Bud Light Platinum, with a stronger alcohol content by volume ranging from 6% to 8%, according to a report this week by beer trade publication Beer Marketer’s Insights, which cited discussion among distributors.
via Bud Light Pairs With Pitbull in New Multicultural Campaign | Advertising Age.
Breweries: A-B InBev, Anheuser-Busch
Beers: Bud Light Platinum
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