BBD: MillerCoors ups Blue Moon, football marketing expenditures
Despite AB InBev signing a pact with the NFL, MillerCoors is still finding ways to spend on football. And then there is this tidbit (unrelated to the football stuff):
“That includes a 20 percent increase in expenditures on our Premium Lights and a 30 percent increase on Blue Moon,” they write.
Schuhmacher also has some valuable insights into the AB InBev-SABMiller talk.
Breweries: Blue Moon Brewing
