Gatza: Craft volume up 20+% in latest scan data
Some industry stats from Brewers Association Director, Paul Gatza…
Craft beer pricing softened in the latest 4-week period compared to the early August numbers. For the scan period ending August 7 pricing gains were at a level of 39 cents per case. Pricing growth for the period dropped back to 14 cents per case compared to this time last year. All beer pricing grew at 55 cents per case in the 4-week period, showing that craft pricing at retail is not growing as quickly as other segments.
Craft volume growth took a big jump. Craft volume was up 20.7% against the previous month’s growth of 15.7%. After a slight dip in the August scans, craft resumed the longer trend of accelerating growth Overall beer sales flattened, declining 0.1% in volumes.
via Brewers Association | Craft Volumes Up Over 20 Percent in Scan to Labor Day.
