Lift Bridge Beer Co. featured in cinemagraphs
Remember when the Dogfish Head cinemagraphs appeared on the New York Times website? Here is Act II (different photographer) featuring Lift Bridge Brewing. They probably don’t do much to ease the pain of having to suspend bottle sales but they are cool nonetheless.
We visited Lift Bridge Brewing in Stillwater in mid-July to capture part of their beer-brewing process. Brewer Matt Hall was our guide through the making of a batch of Farm Girl Saison. Photographer Becca Dilley, newly enamored of the video-like potential of animated GIFs, illustrated some of the more beautiful aspects of brewing in the process.
Check out the photos >> The Heavy Table.
Breweries: Lift Bridge Brewing Co.
Don’t compare them to Dogfish Head for doing cinemagraphs. As they claim in their comments, their idea to do them had nothing to do with DFH and they were totally unaware DFH ever did it. They just came up with the idea of cinemagraphs and doing them of a brewery as their first run was totally a coincidence. Insert eye-roll here.
Heh, two breweries doing this less than 3 months apart after it had never been done by a brewery before. Ummm….
Will give them the benefit of the doubt. Maybe it was a subliminal thing that they don’t realize.
The DFH Cinemagraph shots are still incredible looking (having seen them numerous times). The Lift Bridge ones are hit and miss. The falling grains are cool. The walking across the brewery shot, seems like they wanted another animation in the post and included that (a lot of people walk around for their jobs… the jerk of the tanks in the very last frame is also distracting). The pouring of malt is a neat repetitive motion shot, though the guy’s face is filled with black squares. The pouring of hops was spot on. The stirring animation either goes on a bit to long or not long enough, because the guy jerks around a little too much. The rolling of kegs animation was really good, too bad it is quite “blocky”. Oh and the snarky comments from everyone… classic.
Yeah I think the folks from cinemagraphs.com have been at that for a while so they really nailed all of the shots.
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