Report: Asheville in New Belgium’s final four cities for East HQ search
It is really interesting to think that two behemoth craft breweries like Sierra Nevada and New Belgium are searching in the same areas at the same time, likely with very similar goals (quality of life for employees, minimal environmental footprint, distribution logistics, etc.)…
New Belgium Brewing Co. is considering opening a new brewery in Asheville, N.C. Bryan Simpson, media relations director at New Belgium, said the brewer has narrowed its search for a new brewery on the East Coast to four cities, and Asheville is on the short list. Simpson declined to reveal the other three cities under consideration.
via New Belgium investigates eastward expansion | The Coloradoan.
Breweries: New Belgium Brewing Co.
