BeerPulse

If you are a seasoned BeerNews reader, you have seen a lot of new Uinta beer labels come through this site. Finally, Uinta Brewing has addressed the changes with a thorough rundown of its re-branding efforts.

Inspired by an upcoming 20th anniversary, Uinta Brewery sought a fresh approach in showcasing its products while maintaining the classic Uinta feel which reflects an appreciation for the outdoors and the timeless beauty of the mountain west.  The process enabled Uinta to clearly define three lines of beers under the Uinta Family:  the Classic Line, Organic Line and Crooked Line.

 

Uinta designed a custom, proprietary 12 ounce bottle as part of the redesign project. Referred to as the “compass bottle,” the new bottle shape is branded by a 360-degree compass embossed into the bottle’s shoulder.  The upshot?  You’ll never get lost with a Uinta bottle in hand!  Naturally, adopting the proprietary bottle gave rise to the need for a substantial investment in new bottling line equipment.

via A Redesign for Uinta Brewing Co. « Uinta Brewing.